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ECHL Reading Royals

Royals Announce New Flexible Ticket Plans, Incentives and Rewards

June 9, 2006 - ECHL (ECHL)
Reading Royals News Release


Reading, PA - The Reading Royals of the ECHL today announced that the organization has established a new Total Choice Flex Plan under which fans can customize a personal Ticket Plan specifically identifying the precise Royals' games they want to attend. The ticket cost savings and corresponding Ticket Plan benefits are determined by the total number of games selected. The Royals today also announced a new program under which Ticket Plan Holders can earn Royals Rewards Points when persons referred by them purchase a Royals' Ticket Plan for the 2006-07 season. Royals Rewards Points can be redeemed to purchase Royals' game tickets, merchandise from the Royals' Fan-Attic store, and/or food and beverages at the Sovereign Center during a Royals' game.

The Royals' Total Choice Flex Plans allow fans to choose as few as four games in their personalized plan or as many as the entire 36 game regular season home schedule. Depending on the total number of games chosen, the personalized plan will fall into one of four categories, which establish the cost savings and corresponding available benefits. More specifically, patrons who select a 4 - 10 Game Plan save $1.00 per ticket/game; those who choose an 11 - 17 Game Plan save $1.25 per ticket/game; fans who select an 18 - 24 Game Plan save $1.50 per ticket/game; and fans who purchase the Full Season Game Plan save $2.50 per ticket/game. Just as ticket savings increase with the number of games selected, so do the benefits. 4 - 10 Game Plan holders will receive a copy of the Royals' special Ticket Plan Newsletter amongst their benefits, while Full Season Ticket Holders get a package replete with benefits, including an invitation to the Royals "Season Opening Celebration," the option to purchase a discounted parking pass, a ticket to the first 2007 Kelly Cup Playoff game, and early admittance to the Sovereign Center on game nights, just to mention a couple of the available benefits.

With respect to the Royals Rewards Points program, Ticket Plan Holders can simply provide the name and phone number of a person or persons-whether they are friends, family members, co-workers, or other acquaintances-who might be interested in purchasing a Royals' Ticket Plan. For each ticket that is in fact purchased as a part of a Ticket Plan through October 6, 2006, the referring Ticket Plan Holder will earn one Royals Rewards Point. For example, if the person referred purchases a Full Season Game Plan, the referring Ticket Plan Holder will earn 36 Royals Rewards Points. Each Royals Rewards Point earned can be redeemed for $1.00 in value when applied to purchase Royals' game tickets, merchandise from the Royals' Fan-Attic store, and/or food and beverages from the Sovereign Center during a Royals' game. Also, at the conclusion of each month through October 6, 2006, the top Royals Rewards Points earner will win the right to use the Royals' suite for a regular season game. In addition, any Ticket Plan Holder who earns 250 Royals Rewards Points or more by October 6, 2006, will receive an autographed jersey from a Royals' player of that Ticket Plan Holder's choice.

Please note that to be eligible for Royals Rewards Points, you must be a current Ticket Plan Holder. To qualify, the person referred must purchase a new Royals' Ticket Plan by October 6, 2006, and that referral cannot have purchased a Ticket Plan from the Royals during the 2005-06 season. Referrals may not have the same mailing address or telephone number as the referring Ticket Plan Holder to qualify as an eligible referral. Rewards Points will only be issued to the primary account holder for a particular Ticket Plan. There will be no exceptions. For more information on the Total Choice Flex Plan and/or Royals Ticket Plan Holders Rewards Points program, call your ticket representative at 610-898-7825 or log onto www.royalshockey.com.

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