RimRockers unveil new logo

July 27, 2005 - NBA G League (G League)
Arkansas RimRockers News Release


LITTLE ROCK, Ark., July 27-The 2005-06 season brings a new league, the NBA Development League, and a new logo to the Arkansas RimRockers. The RimRockers adopted a new logo, which was designed by the NBA's creative marketing team. The logo is a reflection of Arkansas' transition into the D-league. When the RimRockers acquired the new logo, they also gained a slight variation in their original colors, which ultimately are still red, white and blue.

"We knew we would have to make changes to our logo when we joined the new league but we wanted to keep it as close to the original RimRockers logo as possible," Scotty Adams, vice president of marketing, said. "We feel our fans can identify with the word mark in the logo, which is more widely used on RimRockers merchandise, however, it is our hope that the entire logo will be well received."

In addition to the new league and logo, new game uniforms will feature the team nickname on home jerseys and the city name on road uniforms. In addition to distinctive D-League and individual team logos embroidered on the uniform, an NBA team logo will be affixed to the jersey of a player who is assigned to the D-League to help identify his NBA affiliation.

The NBA Development League will tip off its fifth season on November 18, 2005. The league includes the Fayetteville Patriots (N.C.), Florida Flame (Ft. Myers), Roanoke Dazzle (Va.), Arkansas RimRockers (Little Rock), as well as teams in Albuquerque (N.M.), Tulsa (Okla.) and Austin and Fort Worth (Texas).

Designed to help grow the sport of basketball both domestically and internationally, the league also offers fun, family entertainment at affordable prices. The D-League is a source of on-court talent for the NBA's 30 teams and is a diverse human resources pool for the NBA and its teams by training employees in management, operations, public relations, sales and marketing positions.



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