MLS Real Salt Lake

Real Salt Lake Stadium Adds Five Founding Partners

April 7, 2008 - Major League Soccer (MLS)
Real Salt Lake News Release


SALT LAKE CITY - Real Salt Lake Interim President Alan Pace announced today that a quintet of prestigious regional and worldwide brands - America First Credit Union, Anheuser-Busch, FIJI Water, Pepsi-Cola and Sony Electronics - have executed on multi-year contracts to brand the RSL Stadium, a world-class Sports & Entertainment venue slated to open late this Fall. Terms of the five multi-year deals were not disclosed.

"We are extremely proud to welcome this collection of regional and international corporations as they have embraced and now share our vision for this Stadium, which will prominently position soccer as the sport for a New America," said Pace. "Together, we will greatly enhance and advance the region's opportunity to host a multitude of sporting and other events, invaluably impacting our state's tourism potential and bringing unprecedented attention and notoriety to the Wasatch Front."

America First Credit Union, the 13th-largest Credit Union in the country, becomes the initial regional company to incorporate their brand into the RSL Stadium. America First will prominently support Real Salt Lake throughout the 2008 season at its current Rice-Eccles home, as well via numerous broadcasting and grassroots efforts.

A trio of prominent national brands will have a presence at the venue: Anheuser-Busch's Budweiser, the world's foremost sports sponsor and a charter Major League Soccer partner, will present adult fans with a fun-filled venue to watch the match from the RSL Stadium Club presented by Budweiser; FIJI Water, the first ‘carbon negative' bottled water, will present the Stadium's "Green Suite," outlining and exhibiting both Real Salt Lake's environmental initiatives and FIJI Green, the company's comprehensive effort to mitigate global climate change; and Pepsi Bottling Group, another MLS partner since 1996, will provide its stable of beverages, which account for nearly one-third of total drink sales in the United States.

Sony Electronics provides the backbone for all digital signage throughout the Stadium, integrating its unparalleled quality and technology into the venue's VideoBoard, LED ribbon-boards and flat-panel displays in the Club, Suites, Press Box and Concourse areas. Sony will provide turnkey solutions for the Stadium's electronic, video and audio infrastructure, offering a wide range of services including equipment installation, maintenance and software programs.

The Founding Partnerships are unveiled on the heels of the March 25 announcement that Levy Restaurants is the Stadium's restaurateur and concessionaire, adding Real Salt Lake's home to a hallowed roster that includes Lambeau Field, Wrigley Field, Staples Center and Churchill Downs, among several dozen others, including the company's Utah-based restaurant, Café Toujours, near Deer Valley resort in Park City.

Anticipation continues to build for the late Fall, 2008 opening of the world-class sports and entertainment venue in Sandy. Real Salt Lake's 2008 campaign continues this Saturday, April 12, at Rice-Eccles Stadium against defending Supporters' Shield holder and four-time MLS Cup champion D.C. United.

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