Phantoms Launch Redesigned Website

August 21, 2007 - American Hockey League (AHL)
Adirondack Phantoms News Release


PHILADELPHIA - The Philadelphia Phantoms today launched a re-designed website at www.phantomshockey.com. Released in anticipation of the 2007-08 American Hockey League season, the new site will continue to serve as the most in-depth source of Phantoms information available on the World Wide Web.

The design, completed by the Comcast-Spectacor web programming division, incorporates the Philadelphia Phantoms "Hero" marketing look that will be used in all marketing and sales materials for the 2007-08 season. The new home page has been streamlined to give fans easier access to the most popular portions of phantomshockey.com, including player info, photos, multimedia, team news, game results and ticket information.

The home page incorporates a larger main photo and holds up to four main stories in rotation in its main section. Immediately to the right of the main section is a new "Ticket Zone" section that will contain the latest information on promotions, ticket specials, ticket packages, opportunities for groups, and more. On the far right side of the page, fans will enjoy extra-large action shots of players along with their vital statistics, which will in turn link to a player page with further information on that player. Those action shots will rotate and eventually will include every player on the roster. The popular Fan Poll will remain on the left side of the page, and all in-season features that highlight recent and upcoming games will return following the October 5 Opening Night against the Norfolk Admirals at the Wachovia Spectrum.

The inside pages of Phantomshockey.com will remain largely the same except for one main feature - the width of the main central column has grown by nearly 70 percent, from 480 pixels to 700. This will allow for more and bigger photos in feature stories, game recaps, and promotional previews.

The website's main features will go unchanged and will all be accessible from the "drop-down" menus at the top of the site. Links that fans have grown accustomed to finding along the right side of the website will still be found on the inside pages, including access to the ever-popular "Mystery Click" and The Phantoms Attic online eBay store.

The new design replaces one that had been in service for the past two seasons, since the beginning of the 2005-06 campaign. It is best viewed at a monitor resolution of 1024 x 768.

Further updates and enhancements are coming to Phantomshockey.com in the remaining weeks before the start of training camp on September 14. A new set of player pages is in the works that will give fans an easier way to find information on their favorite players, with biographical information, audio, video, photos and stories all being chronicled into one central location. The Phantoms are also planning to make extended use of video this season, and are working on other exciting Internet partnerships that will be announced in the near future and will enhance the online experience of all Phantoms fans.

Phantoms season tickets and game plans are available for the 2007-08 season, which begins on Friday, October 5 when the Norfolk Admirals visit the Wachovia Spectrum at 7:05. Fans can lock in the same great seat at a discount for 6, 10, 20 or 40 Phantoms home games this season while receiving a whole list of great exclusive benefits. Packages start as low as $60!

For more information or to make a deposit, call the Phantoms at 215-465-4522 during normal business hours. More information is also available at the Phantoms website, www.phantomshockey.com



American Hockey League Stories from August 21, 2007


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