Pepsi Cans for IceCaps Fans

September 21, 2015 - American Hockey League (AHL)
St. John's IceCaps News Release


ST. JOHN'S, NL (September 18, 2015) - The St. John's IceCaps and Browning Harvey Limited - the

locally-owned manufacturer and distributor in Newfoundland and Labrador for Pepsi, Seven Up, Schweppes and Crush trademark products - today announced details of a new promotion.

The new red, white and blue IceCaps logo is currently being featured on 5 million Pepsi and Diet Pepsi products (two litre bottles, cans and 12-pack carriers) in stores throughout the province.

Pepsi has been a founding partner of the IceCaps since the club's inception in 2011 and IceCaps COO Glenn Stanford applauds Browning Harvey's commitment to professional hockey in the province.

"It's an ideal partnership really," said Mr. Stanford. "Pepsi is the most popular soft drink throughout the province and the IceCaps are the provincial team. Pepsi was with us in the beginning and we're thrilled to have them with us as we enter a new chapter as the affiliate of the Montreal Canadiens. It's also fitting that the IceCaps new colours match up with Pepsi's too."

John Patten, President of Browning Harvey Limited, says this initiative helps usher in a new era for Pepsi and the IceCaps.

"We are honoured and pleased to be part of the new IceCaps franchise, the AHL affiliate of the Montreal Canadians," says Mr. Patten. "We wanted to help get that message out across the Island and Labrador and what better way than the new St. John's IceCaps logo on our Pepsi and Diet Pepsi cans and bottles distributed across this province in retail grocery, hotels, restaurants and venders. Since the arrival of the first AHL team in Newfoundland and Labrador in 1991, Browning Harvey Ltd., as the Pepsi bottler and distributor in Newfoundland and Labrador, has been a proud partner and we are excited about the tradition continuing."

Browning Harvey is also the local distributor for Dole Juice products, Aquafina trademark products and Rockstar Energy Drinks, all leaders in the Newfoundland and Labrador market, in their respective categories.

IceCaps season tickets remain available and can also be purchased in person at the Mile One Centre box office, by phone at 709-576-7657 or online at www.mileonecentre.com.



American Hockey League Stories from September 21, 2015


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