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OSC Weekly Ratings Wrapup

by David Carlson
November 6, 2019 - Major League Soccer (MLS)


MLS season coming to an end with two semi-final performances this past week, and MLS Cup on Sunday, Nov 10

MLS played its semi-finals this past week, with the first game on ESPN on 10/29 at 10pm featuring LA Football Club against Seattle. The game received a .16 demo rating and 389,000 total viewers. In the second game on 10/30 at 8pm, Fox Sports 1 drew a .15 and 359,000 viewers for Atlanta vs. Toronto in a broadcast that went up against Game 7 of the World Series.

Last year saw a two-game aggregate format with games played on Nov. 25 and 29. On the 25th, ESPN earned a .14/334k (NYRB vs. ATL), and FS1 a .10/237k (Portland/KC). On Thursday evening the 29th FS1 started at 7:30pm with a .11/266 (NYRB vs. ATL) and ESPN followed up with the Portland/KC game bringing in a .16/353k rating.

From a daily comparison standpoint on the averages:

2019Sunday 10/29:0.155/374k
2018Sunday 11/25:0.120/285k
2018Thursday 11/29:0.135/309k

Considering that this year had a non-U.S. market in Toronto, a net drop in Nielsen market percentage of the teams participating in the playoff round from 10.37% in 2018 to 8.578%, and one of the games going against a World Series Game 7, the ratings jump has to be seen as a positive sign.

Seattle will host Toronto for MLS Cup 2019 on Sunday Nov. 10 at 3pm on ABC. We will have a wrap-up of the MLS Cup ratings and season next week, as well as a look at the "Top 10" storylines in OSC League TV ratings in 2019 before the Grey Cup later this month.

Follow OSC TV and ratings discussion at https://twitter.com/OsctvR.

NOTE: Don't know what the "demo" is? Unsure of why the different ratings numbers don't match up? Read our explanation of TV ratings in our first article here.


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