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NBA Development League Exceeds One Million Fans In Attendance For The First Time

April 7, 2010 - NBA G League (G League) News Release


NEW YORK, April 6, 2010 - The NBA Development League (NBA D-League) finished the 2009-10 regular season by exceeding one million in total fan attendance for the first time in league history (1,043,261). Attendance was up more than 6.57% for the season and the Maine Red Claws played to 100% capacity during their inaugural season.

To date, the league also saw an all-time record 34 GATORADE Call-Ups. There are 80 players on NBA rosters with NBA D-League experience. In addition, the league signed a national broadcast deal with VERSUS and a multiyear agreement with AOL FanHouse for a dedicated NBA D-League section and game streaming.

Additional highlights for the 2009-10 regular season:

All-Time Record GATORADE Call-Ups:

- Record 34 GATORADE Call-Ups to the NBA to date.

- Rio Grande Valley sent a record five players up to the NBA a total of 10 times.

- Currently 80 NBA players with NBA D-League experience.

Groundbreaking Deals with VERSUS and AOL FanHouse:

- Signed national broadcast deal with sports cable network VERSUS.

- NBA D-League games on VERSUS presented by Papa John's Pizza began airing in January and will air six games during the NBA D-League Playoffs.

- Signed multiyear agreement with FanHouse, AOL Inc.'s premier sports site, to create a comprehensive NBA D-League section (nba.fanhouse.com/nbadleague) featuring live streaming of games, breaking news from a dedicated staff of writers, and weekly video highlights.

Continued Use of Latest Technology to Enhance Fan Experience:

- Throughout the season, fans were able to experience the excitement of the NBA D-League through the latest technology including:

o NBA D-League Center Court, the first-ever NBA D- League mobile app available on Android market, App Store, and Blackberry App World.

o NBA D-League Twitter, (twitter.com/nbadleague) currently featuring more than 146,000 followers after starting the season with 8,000.

o NBA Futurecast, providing fans with opportunity to watch every NBA D-League game live online and for free.

The NBA D-League Playoffs tip off on April 7 when the Utah Flash will host the Iowa Energy at 9pm ET live on NBA Futurecast (nba.com/dleague).




NBA G League Stories from April 7, 2010


The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.


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