Knighthawks to Relaunch Website
November 11, 2015 - National Lacrosse League (NLL)
Rochester Knighthawks News Release
The Rochester Knighthawks announced their partnership today with DigitalShift to relaunch the team's website, www.knighthawks.com. The new-look site will go live at 3:00 p.m. on Tuesday, Nov. 17th, which is just days before the Knighthawks open their Training Camp on Saturday, Nov. 21st.
Designed by DigitalShift, the site features a clean, user-friendly design and conveys the team's digital branding efforts through social media integration. The homepage will include direct access to the team's Twitter and Instagram accounts to follow up-to-the-minute scores and highlights. A new video portal will also showcase the latest goals, interviews and player features.
The website will include an extensive video archive and direct access to the team's photo gallery, along with a more comprehensive Hall of Fame section - complete with photos and historical information. Knighthawks.com will also continue to provide fans with the latest news, feature stories, player bios and up-to-date standings and statistics.
"It was obvious from our first meeting that DigitalShift shares our passion for the game of lacrosse," said Knighthawks Director of Communications Craig Rybczynski. "Through their lacrosse platform, LacrosseShift, the Knighthawks will have an opportunity to convey our passion for the sport, while better engaging our loyal fanbase through exclusive access to our players, staff and dance team. DigitalShift has played a major role in our rebranding efforts and we look forward to a long and successful partnership."
By working with DigitalShift on this latest project, the Knighthawks join a client list that includes the Vancouver Stealth, the Victoria Shamrocks, the Western Lacrosse Association and Arrow Express Sports.
"Working with the Rochester Knighthawks has been an exciting opportunity for DigitalShift. We both share the same passion, innovative thinking, and dedication to lacrosse," said Brian Stanton, DigitalShift CEO/Co-Founder. "The Knighthawks will provide a great platform to demonstrate the exciting features of LacrosseShift to the lacrosse industry. It is a pleasure to work with the team behind the Knighthawks to push the boundaries of this rapidly growing industry."
Founded in 2009, DigitalShift is a digital agency building the next generation of sports management tools. DigitalShift is dedicated to providing its clients with top-notch support and services. DigitalShift's tools have helped sports organizations around the world maximize their reach and ease the management of their operations.
The Rochester Knighthawks are one of the cornerstone franchises of the National Lacrosse League. Founded in 1995, the Knighthawks are the second oldest team in the nine-team professional indoor lacrosse league. On May 31, 2014, Rochester became the first team in NLL history to win three straight championships. Rochester has won the Champion's Cup five times in their 21 seasons of professional lacrosse.
National Lacrosse League Stories from November 11, 2015
- Knighthawks to Relaunch Website - Rochester Knighthawks
- Georgia Swarm Re-Signs Two-Time NLL Transition Player of the Year Jordan Macintosh - Georgia Swarm
The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.
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