MLS Inter Miami CF

Inter Miami CF Partners with City Furniture

Published on July 28, 2020 under Major League Soccer (MLS)
Inter Miami CF News Release


Inter Miami CF announced today its new partnership with City Furniture, a leading furniture and home accents destination in Florida.

With deep-seated roots in Florida dating back to the 1970s, City Furniture becomes a strong local ally for Inter Miami. The national Top 100 furniture retailer operates 20 showrooms across the state as well as 13 Ashley Home Store showrooms throughout South Florida. For information visit: www.cityfurniture.com

"Pro soccer is great for South Florida, and we're proud to be the official furniture and mattress retailer of Inter Miami CF," said Andrew Koenig, City Furniture President. "Partnering gives our two organizations exciting new ways to benefit the community, reach fans and help grow the sport."

"We welcome City Furniture to our growing list of partners, "said Paul McDonough, Inter Miami CF's COO & Sporting Director. "It's a tremendous advantage to partner with an organization with strong ties in our community because of the added value we can deliver for fans through more targeted and meaningful collaborations."

As part of the agreement, City Furniture will be visible through stadium signage when the team resumes play at home following the MLS Is Back Tournament. They will also have brand presence across Inter Miami digital platforms and participate in co-created activations throughout the rest of the season.

This month, City Furniture and Inter Miami launched their first collaborative activation, the Fan Cave Contest. During this virtual contest, Fans submitted photos of their #CityFanCave and showcased who had the best game-day setup for a chance to win a $300 gift card from City Furniture. This is just the first of many collaborations to come.

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