WNBA Women's National Basketball Association

Hotel Indigo Becomes Official Hotel Partner of the WNBA

Published on May 16, 2011 under Women's National Basketball Association (WNBA) News Release


NEW YORK / ATLANTA (May 16, 2011) - The Women's National Basketball Association (WNBA) and IHG (InterContinental Hotels Group), announced today a new multi-year marketing partnership that will make its upscale boutique brand, Hotel Indigo the Official Hotel Partner of the WNBA. The partnership will begin in 2011 and will mark Hotel Indigo's first affiliation with a professional sports league.

"At Hotel Indigo we're very proud to bring the local neighborhood to life within our hotels and we are committed to providing our guests a refreshingly local experience and access to some of the best in food, cultural experiences and surroundings," said Jim Abrahamson, president, The Americas, IHG. "This partnership gives us the unique opportunity to encourage WNBA fans that may not have stayed at Hotel Indigo before to give us a try. We know that once they stay with us, they'll love us."

Hotel Indigo will showcase its portfolio of more than 30 U.S. properties to the WNBA's passionate fan base of women and families through national marketing promotions that will include WNBA.com, team websites and social networks. In-arena promotions and player appearances will launch the summer of 2011. As part of the partnership, WNBA teams and league personnel will stay at IHG hotels for all games.

"The WNBA is thrilled to partner with IHG, a successful brand that is committed to investing in women's sports by reaching our valuable basketball fans through this partnership," said Mark Tatum, NBA Executive Vice President, Global Marketing Partnerships. "As the WNBA enters its historic 15th season, we look forward to developing innovative marketing programs that will further engage both their customers and our loyal fans."

In addition, Hotel Indigo will be a participating partner of the league's sixth annual WNBA Inspiring Women Luncheon in New York, where more than 300 prominent attendees from entertainment, sports, business and politics will gather to honor an individual who inspires others through her commitment and dedication to work, family and community. Previous honorees include ABC News' Robin Roberts and former Secretary of State Condoleezza Rice.

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