USL Hartford Athletic

Hartford Athletic Announce All Founding Sponsors and Marketing Partners Re-Upping for 2024 Season and Beyond

Published on March 22, 2024 under United Soccer League Championship (USL)
Hartford Athletic News Release


HARTFORD, Conn. - Hartford Athletic proudly announced today the renewal of partnerships with Founding Partners Trinity Health Of New England, The Hartford, Stanley Black & Decker, and Liberty Bank.

"We are thrilled and grateful to all our sponsors and marketing partners for their continued support. From day one of this franchise launching in 2019, the commitments of our Founding Partners has been simply amazing," said Hartford Athletic CEO Nick Sakiewicz. "Each one of them brings excellence in different areas and business categories that help our club reach all parts of the Greater Hartford community. Their continued commitment and unwavering support have been key in our journey and we are excited for the future of these partnerships."

Trinity Health Of New England has stood as the Official HealthCare Provider of Hartford Athletic since 2019, and their partnership was enhanced when they became the Naming Rights Partner of Trinity Health Stadium in 2022. The Trinity Health Of New England logo is also prominently placed on the front of the team's home and away jerseys. Trinity Health Of New England will sponsor multiple events, including the anticipated home opener this Saturday and the annual Community Health Night on June 1st, dedicated to promoting health and wellness awareness among fans.

The Hartford, an Official Insurance and Community Partner of Hartford Athletic, has over 200 years of experience serving the community and has centered their partnership with Hartford Athletic around youth since 2019. They have been the presenting partner of some of the Club's most interactive match day experiences, including the High Five Tunnel, Ceremonial Walkout with Hartford Athletic players, and the Junior Fire Marshal Halftime Challenge. The Hartford is also the presenting partner of the annual Junior Fire Marshal Night, which takes life-saving lessons about fire safety and makes them fun for kids to learn while attending a Hartford Athletic match. The partnership also includes collaboration with the Boys & Girls Clubs of Hartford and the Workforce Development Program.

Stanley Black & Decker, rooted in Connecticut for over 175 years, has been central to Hartford Athletic's commitment to adding cultural vibrancy to the region. Bringing their unparalleled expertise in the trade industry to the partnership, Hartford Athletic and Stanley Black & Decker collaborated to execute the first ever Grow the Trades Night in 2023, bringing together various trade organizations to Trinity Health Stadium for a pre-match tabling event. Grow the Trades Night will return on July 26th, and Stanley Black & Decker will continue their supporting sponsorship of STEM and Soccer Education Day and the Hartford Athletic Hiring Expo.

Liberty Bank and Hartford Athletic have shared a commitment to the community. Liberty Bank will serve as the presenting partner for the annual Match For a Cause, one of the Club's most impactful community initiatives. After raising over $20,000 for nonprofit Knox Garden Center last year, Liberty Bank will collaborate with Hartford Athletic to raise awareness and funds for a nonprofit in the Hartford community again in 2024. In addition, the brand new Liberty Bank Suites will upgrade the VIP hospitality experience at Trinity Health Stadium, making their debut in May.

Hartford Athletic announced the renewal of their fifth Founding Partner, Travelers, earlier this week.

Hartford Athletic will play their home opener this Saturday, March 23rd against Birmingham Legion FC. Fans interested in Season Tickets, 6-game Flex Plans, and Single Game tickets should visit www.hartfordathletic.com/tickets for more information.

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