Generals Suspend Operations
January 14, 2010 - American Basketball Association (ABA)
Dallas Generals News Release
In the best interest of our business, our players, sponsors, supporters, and ultimately our fans, the Dallas Generals Basketball organization has decided to take a momentary step back from operations in order to preserve the long term survival of our brand and our company's future.
When this vision first began to unfold, we could only make calculated guesses about what its manifestation would actually look like. The Dallas Generals organization is doing many things that have not yet been done at the ABA level, and there is no prototype for creating something altogether new. The element of creativity and progressiveness that the Dallas Generals is bringing to the league nullifies the option to follow pre-existing templates. Much of what we are doing has yet to be seen at this level of professional basketball.
In doing so, we have welcomed the growing pains that come with going where many fear to go and doing what others view as impossible at this level. We welcome the battle scars in forging ahead because we believe in the power of this vision. We are committed to what it will bring to this sport, this league, this city and the people in it.
Our first time out of the gate on Saturday- December 5th told us a few things. Firstly, it told us that we have a fantastic product in the Dallas Generals, as 2000+ fans enjoyed the experience. Secondly, it showed us that some polishing and some tweaking are needed to maximize our full potential. Thirdly, it told us that our organization needs to take the time now, rather than later, to regroup and increase the company's capacity to properly and permanently support the Dallas Generals brand and fan base with a much higher level of professionalism, customer service, and integrity.
The strength of the vision and the power of our brand forced us to review our infrastructure. The result is that we are taking the necessary time to make swift and efficient changes to insure that our company's infrastructure and image are consistent at all times and on all points.
We are excited about the things that are still to come for the Dallas Generals 2009 -2010 season, our fans and our city. We have been delayed by a minor setback that we believe is the foundation for a major comeback. We thank you in advance for your continued support, and hope that you will stay on board as we prepare to give you the Dallas Generals Re-Loaded.
Sincerely,
Keio Gamble - Owner
Yanika Daniels - General Manager
Note: OurSports Central no longer actively covers the American Basketball Association (ABA) as a professional league due in part to its inability to publish and play a schedule and the transitory nature of many of its teams. For information on professional minor leagues, please see OSC's basketball section.
American Basketball Association Stories from January 14, 2010
- Tampa Expansion Team Added to ABA - ABA
- ABA Announces All-Decade Team - ABA
- Generals Suspend Operations - Dallas Generals
The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.
