Frenzy to open retail location
June 25, 2006 - American Basketball Association (ABA)
Cape Cod Frenzy News Release
Hyannis, MA. The ABA Cape Cod Frenzy professional basketball team is entering the world of retail merchandising. The team announced plans for a retail kiosk in the Cape Cod Mall to be opening in July. The kiosk will sell Frenzy merchandise such as t-shirts, hats, ABA basketballs, replica jerseys and other related items, in addition to being the team's central informational hub for fans.
"We felt that the Cape Cod Mall was a great avenue to promote our team and our brand, seven days a week," explained Frenzy Sales Associate Kerry McCarthy, "We are able to get our merchandise into the hands of the public as well as sell tickets to our games every day of the week."
The Cape Cod Mall is located in the heart of Hyannis, the largest and most central town on the Cape. The town is most famous for its "Royal Residents": The Kennedy clan, who live on the oceanfront in the famous "Kennedy Compound."
The Cape Cod Mall is visited by millions of people year round, both summer tourists and year round residents alike. The Cape Cod Frenzy has plans to replicate the merchandising line at the Mall with an online version at www.capecodfrenzy.com. For more information, vist www.capecodmall.com or visit www.abalive.com.
Note: OurSports Central no longer actively covers the American Basketball Association (ABA) as a professional league due in part to its inability to publish and play a schedule and the transitory nature of many of its teams. For information on professional minor leagues, please see OSC's basketball section.
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American Basketball Association Stories from June 25, 2006
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- Frenzy to open retail location - Cape Cod Frenzy
The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.
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