Fire and United Named PRISM Awards Finalists
Published on March 24, 2005 under Major League Soccer (MLS) News Release
NEW YORK (Thursday, March 24, 2005) - Major League Soccer has taken on New York based advertising agency DZP Marketing Communications as the League's agency of record, it was announced today. MLS and DZP will launch a fully integrated multimedia marketing and advertising campaign celebrating the League's 10th season, which kicks off on Saturday, April 2nd on ABC Sports as expansion club Chivas USA takes on defending MLS Cup Champion D.C. United at 3:00 pm ET.
"Working with DZP allows us to create a truly integrated, comprehensive, and flexible marketing campaign," said Stu Crystal, Vice President of Marketing and Consumer Products for Major League Soccer. "With this campaign, we will be able to drive viewership and reinforce our own brand essence like never before."
The campaign will feature some of the biggest names in Major League Soccer, including Freddy Adu, Clint Mathis,
Beginning April 2nd and slated to run throughout the 2005 season, the image campaign will feature a series of television commercials across the League's broadcast partners at both the local and the national level, print advertisements and collateral material, grassroots elements, and strategic point-of-sale displays in soccer specialty stores across the nation. Fans can get a sneak peek at the first television commercial on May 31st at the League's official website, MLSnet.com.
DZP has also partnered with Soccer United Marketing on SUM's InterLiga tournament and the Mexican National Team's U.S. Tour.
Founded in 2003, DZP Marketing Communications offer best-in-class strategic and creative solutions to clients in the Entertainment, Lifestyle, and Financial Services industries. DZP offers an integrated range of client services including advertising, design, motion graphics, brand identity, interactive, trade and collateral communications, presentations, and strategic consulting.
Major League Soccer Stories from March 24, 2005
- San Jose Earthquakes Stage Benefit to Support Bay Area Scores - San Jose Earthquakes
- Fire Named One of Four Finalists for 2005 PRISM Award in Professional Sports Category - Chicago Fire FC
- Fire and United Named PRISM Awards Finalists - MLS
- Osasuna arrives Friday - Club Deportivo Chivas USA
- D.C. United Named a Finalist for 2005 PRISM Awards - D.C. United
- MLS Unveils 2005 Player Rules - MLS
- Earthquakes Acquire Fourth Round Supplemental Draft Pick - San Jose Earthquakes
- Chivas USA acquires VÃctor Arbeláez - Club Deportivo Chivas USA
- FC Dallas Acquires Defender Greg Vanney - FC Dallas
- Fire to Host Special Presale for U.S.-England Friendly on May 28 at Soldier Field - Chicago Fire FC
- Chivas USA draws first blood in cross-border clásico with 1-0 win over Club América - Club Deportivo Chivas USA
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