Club Changes Name to Brooklyn

Published on July 27, 2011 under Federal Prospects Hockey League (FPHL)
Brooklyn Aviators News Release


BROOKLYN, New York - The Brooklyn Aviators, proud members of the Federal Hockey League, revealed their new 2011-12 season logo and team name to read Brooklyn instead of New York.

"New York can mean different things to certain people. There is Upstate, Long Island, Westchester, the City, Hudson Valley, Rockland, the list goes on," said Team Executive, Carmine Vetrano. "But when you hear Brooklyn, it rings in a true identity to where you are from, and we couldn't be happier to be called Brooklyn."

The Aviators, who played last season under the New York name, felt that it was appropriate to make the changes to market the club's hometown of Brooklyn.

"Changes, including logo design, may seem like a throwaway decision, but it's one you have to live with and stand by," said Gregg Williams, Director of Marketing. "Our marketing team went through a tiring process trying to figure out what design would be indicative of the Brooklyn area and help us market the team."

Keeping with the aviation influence, Brooklyn decided to keep the "wings" look that they showcased last season, but instead of the New York text wrapping around the inner circle, the team changed it to Brooklyn.

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