CFL teams up with Crown Royal
Published on August 31, 2005 under Canadian Football League (CFL) News Release
Canadians of legal-drinking-age are invited to celebrate Crown Royal's role as the Official Spirit of the CFL by participating in this unique, first-of-its-kind fan poll. The best-selling Canadian whisky in the world will reveal Canada's choice as the number one Crown Royal Crowning Moment in November 2005, just in time for the 93rd Annual Grey Cup in Vancouver. "Crown Royal and the CFL are distinctively Canadian. They're embraced by fans from coast-to-coast with a deep-rooted, long-standing passion," says Paul Neumann, Crown Royal Brand Manager. "The Crown Royal Crowning Moment fan poll will end decades of debate over what is the greatest Grey Cup play of all-time!"
The CFL has researched its entire video archive to select ten all-time amazing plays from past Grey Cups. They're posted in all their glory in the FAN ZONE section of the CFL's website, www.cfl.ca, which receives an incredible 1,000,000 plus page views per week. Simply log on, check out the action, and vote for your favourite play.
Crown Royal and the CFL are encouraging fans of legal-drinking-age to go online and get interactive with the chance to win some amazing limited-edition Crown Royal and CFL rewards. One CFL fan will win an at-Home Grey Cup Party for ten featuring Crown Royal and limited-edition CFL Team Glassware, entertaining food from M&M Meat Shops and cool Crown Royal jackets for everyone! Secondary prizes include CFL-Crown Royal Gym Bags, Crown Royal jackets and Team Glassware.
"Football fans will want to check out our action and help define the Grey Cup's ultimate Crowning Moment," says Mr.Neumann. "It's easy. It's fun. So vote early, vote often!"
The CFL's Top Ten Crown Royal Crowning Moments
The CFL's Top Ten Crown Royal Crowning Moments span five decades, and include:
Description
1987 Grey Cup (Toronto/Edmonton): Edmonton's Henry âGizmo' Williams' explosive runback from a missed Lance Chomyc field goal for a 115-yard touchdown run;
1989 Grey Cup (Hamilton/Saskatchewan): Game winning 35-yard field goal by Saskatchewan's Dave Ridgeway with two seconds left to complete one of the greatest Grey Cup games ever;
1991 Grey Cup (Toronto/Calgary): Argos' Rocket Ismial, with a then record-setting 87-yard kick-off return for touchdown;
1996 Grey Cup (Toronto/Edmonton): Edmonton's Eddie Brown's sensational, acrobatic catch from a Danny McManus pass en route to 64-yard touchdown run;
1997 Grey Cup (Toronto/Saskatchewan): From opening kick-off of 2nd half, Toronto's Adrian Smith fakes handoff to Pinball Clemons and runs 95 yards for a touchdown
1994 Grey Cup (Baltimore/BC): Lui Passaglia's 38-yard field goal with no time showing gives Lions the Grey Cup victory
1976 Grey Cup (Ottawa/Saskatchewan): Tony Gabriel's Immaculate Reception and touchdown run, as fans pour onto the field in celebration;
1961 Grey Cup (Winnipeg/Hamilton): Kenny Pleon's incredible 30-yard touchdown run;
1954 Grey Cup (Edmonton/Montreal): Jackie Parker's 95-yard fumble return for a touchdown; and
1997 Grey Cup (Toronto/Saskatchewan): Paul Masotti's unbelievable effort to haul in a pass lying on his back, turning the play into a 31-yard gain.
Paul Masotti Kicks In
Paul Masotti has partnered with the CFL and Crown Royal to help launch The Crown Royal Crowning Moment program. Loved for his gritty, no-nonsense style of play, Paul certainly knows a thing or two about creating Crowning Moments including his amazing catch of a Doug Flutie pass in the 1997 Grey Cup.
"I've played in many big games over the years, and seen my fair share of Crowning Moments," says Paul. "I'm looking forward to sharing my thoughts and memories of Grey Cups past, and can't wait to find out what ranks tops with Canadians as the greatest Grey Cup play ever!"
Crown Royal's Spirited Support of the CFL
"Our partnership with Crown Royal continues to align the CFL with proud, strong Canadian brands. The launch of The Crown Royal Crowning Moment Search for the Greatest Grey Cup Play of All-Time is a superb program for CFL fans across the country; allowing fans to re-live the CFL's greatest moments, building excitement and momentum towards the 2005 CFL playoff drive," says Brent Scrimshaw, Senior Vice President, Marketing and Partnerships for the CFL.
Crown Royal is also reaching out to Canadians from coast-to-coast with an invitation to celebrate the CFL with unique home-team glassware, additional online promotions and brand new national TV advertising.
"Canadians will have the chance to support their favourite CFL team with limited-edition team rocks glasses, available free with the purchase of a 750 mL bottle of Crown Royal at participating liquor stores," says Mr. Neumann. "Our new TV advertising campaign celebrating Crown Royal's distinctive Canadian heritage and roots kicked in this past summer. We'll be running CFL content and contests online at crownroyal.ca. Simply log on, and join The Society of the Crown for a chance to win the at-Home Grey Cup Party for ten and secondary prizes of CFL-Crown Royal swag bags." Crown Royal encourages all sports fans to drink responsibly and in moderation while enjoying the game.
About the Canadian Football League The Canadian Football League (CFL) operates in nine leading cities across Canada. Building on a strong past toward a stronger future, the CFL celebrates Canada's game with fans across the nation. The 93rd Grey Cup will be played in Vancouver, British Columbia on November 27, 2005. For additional information, visit www.cfl.ca
About Diageo Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wine and beer categories. These brands include: Johnnie Walker, Guinness, Smirnoff, J&B, Jose Cuervo, Tanqueray, Crown Royal, Captain Morgan, Beaulieu Vineyard and Sterling Vineyards wines.
Diageo is a global company, and has one of the strictest advertising and marketing codes in the beverage industry. Trading in more than 200 countries around the world, the company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, its people, brands and performance, visit us at www.diageo.com.
Canadian Football League Stories from August 31, 2005
- Bombers release media schedule - Winnipeg Blue Bombers
- Tiger-Cats sign Alfonso Roundtree - Hamilton Tiger-Cats
- Renegades annouces a change in media schedule - Ottawa Renegades
- Winnipeg Blue Bombers hold legacy dinner - Winnipeg Blue Bombers
- CFL teams up with Crown Royal - CFL
The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.
