CBA 1 Continental Basketball Association 1

CBA Announces New Partnership

December 27, 2007 - Continental Basketball Association 1 (CBA 1) News Release


ALBANY, NY (Dec 27, 2007) - CBA Properties, LLC today announced that it has signed an agreement with Top Of the World Hat , Inc., to produce CBA brand and team hats to be sold in various retail outlets including Wal-Mart Stores. Terms of the deal include the launch of Wal-Mart stores throughout Kentucky to showcase the East Kentucky Miners, the only professional basketball team in the state.

Top of The World (TOW) was founded in1986 in Norman, Oklahoma and sold imported hats at the University of Oklahoma football games. Peter Wilson, the company's founder had a vision to grow the company nationally through collegiate sales, and in the early 1990s were ranked first by the collegiate licensing company. The company is known for its innovative designs and quality products. Tow has brought successful designs to the marketplace, such as "Graffiti", "Tidal Wave" and the patented "Cappello" cap and visor.

"The league is very strategic on selecting our partners as we continue to build on our 62 year history of operation in professional basketball" stated Ricardo A. Richardson, CBA Properties President & CEO, "Our goal has been to build a strong league with controlled expansion, then focus on uniformity on and off the basketball court. We are now beginning to focus on national partnerships and quality strategic alliances"

"The CBA is one of the oldest leagues in the United States, and have continued its tradition of shaping coaches and athletes that go on to compete at the next level. TOW has grown slowly and steadily similar to the CBA, and is now one of the most successful hat manufacturers in the world" stated Peter Wilson, TOW CEO, "Our licenses include the NCAA, Indianapolis Motor Speedway, Major League Soccer, AFL, and now the CBA brand. We look forward to building a national launch for the CBA."

"This partnership for the East Kentucky Miners and the CBA is the beginning of several national programs that the league is developing," stated Demetrius Ford, Miners CEO. "The Miners are proud to lead this launch in the state of Kentucky, and the innovative designs by TOW hats have been popular at our games this season."

E. Kentucky Miners co-founder and 10-year veteran NFL quarterback Jay Fiedler added, "We're excited about this partnership and the focus and direction of the league. CBA Properties is announcing strategic partnerships that have substance and will be beneficial to all teams in the league, and the Miners will have the opportunity to showcase these hat designs throughout Kentucky"

TOW, Inc. is a national hat manufacturing and distribution company with active licenses with MLS, IRL, Indy Racing League, NCAA, Miller Brewing Company, Anheuser Busch, AFL2, and collegiate sports. For further information, e-mail rrichardson@cbahoopsonline.com, or Mike Ross, mross@towcaps.com.



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