Bees Debut Jingle
April 8, 2016 - Atlantic League (AtL)
New Britain Bees News Release
(New Britain, Conn.) - New Britain Bees management today released the team's official jingle, created by L + R Productions. The jingle will appear in all Bees' radio advertising during the inaugural season, as well as many of the team's TV advertisements.
The jingle, titled "It's Better With The Bees", was written and performed by Tom Russo and Paul Lombardo, who have written many jingles for minor league clubs across the US. A public version is available on the Bees official website by clicking HERE.
"When the New Britain Bees management made the decision to have a jingle produced for their team there was only one call they made and that was to L&R Productions," said Paul Lombardo. "The Bees wanted the best, so they came to the best to "sing" the praises of the brand new ball club that has just come to New Britain. Once you hear it, you'll be sure to sing along as you come to find out...."It's Better With The Bees!"
"We'd like to thank L + R Productions for creating a fantastic, catchy jingle for the Bees," said New Britain GM Patrick Day. "This jingle is an important part of our branding efforts, and we're excited to hear the response from the New Britain community as we get closer towards our inaugural opening day."
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