Appalachian Wireless Miners Night announced for January 30

Published on January 18, 2008 under Continental Basketball Association 1 (CBA 1)
East Kentucky Miners News Release


PIKEVILLE, KY. - In an effort to expose the most exciting brand of basketball and family entertainment Eastern Kentucky has ever seen, to the thousands of Eastern Kentuckians who have yet to experience it, YOUR East Kentucky Miners, in partnership with Appalachian Wireless, are making it possible to attend a Miners game for as little as $1!

Wednesday, Jan. 30 is Appalachian Wireless Night at the Eastern Kentucky Expo Center, and the cellular telephone carrier is making it possible for the FIRST 2,000 FANS to see the Miners take on the Albany Patroons in a key American Conference matchup for JUST $1! Every seat in the arena (excluding season ticket holder reserved seats, floor suites and courtside seats), is available for $1! Every ticket over 2,000 will only cost fans $5! ALSO, the first 1,000 fans will receive a commemorative t-shirt, courtesy of Appalachian Wireless.

"Every Miners game, since our home opener on November 18, has been an NBA-quality event, but with more entertainment and fan interaction than you'll ever see at an NBA game," stated Miners co-owner and president Demetrius Ford. "But during and after each game, Jay (Fiedler) and I scratch our heads wondering why we don't have more fans in the stands. We work very hard to put the best product on the floor, and the overall entertainment value can't be matched anywhere in the state. Our players go to war every night for their fans, and those fans love our players as if they've been here for years. There's one thing I notice at every game that I find very encouraging though; our attendance stays pretty consistent.

Whether it's a Sunday afternoon or Wednesday night game, we see the same fans coming out to support their home team. This is why we partnered with Appalachian Wireless for this special night. We feel confident that if we can make it virtually free for thousands of potential fans to come out and experience what our loyal fans have, they will come back as often as they can, and spread the word to those who missed it. It's professional basketball, fast-paced and high scoring. It's great family entertainment with our mascot Hard Hat Harry and the Reno's Roadhouse Diamond Girls constantly interacting with the fans. It's as affordable as taking the family to the movies! What's not to love? Seeing is believing. You have to come on out."

Miners co-owner Jay Fiedler added, "In actuality, we're letting the fans in free for this game for the simple sake of exposing the product and experience. We have to pay the Expo Center a facility use fee of $1 per ticket sold to any of our games, so the $1 being paid by the fans actually goes to the arena, not us. Add the fact that the first 1,000 fans get a free t-shirt from Appalachian Wireless, they're actually getting quite a bang for that buck. We've tried every other form of advertising and marketing, but maybe this will make for a more compelling reason for people to come out and see what we're all about."

"The Miners have brought a first class performance every night for their home fans," said Appalachian Wireless Director of Marketing Danny Vanhoose. "As a corporate sponsor of the Miners and a proud community partner, we feel it's an honor to be a part of the Miners experience. Nowhere in the State of Kentucky can you find professional basketball except Pikeville. I would encourage everyone to take advantage of this unprecedented offer to see your Miners."

For this game only, fans who purchased tickets at regular prices prior to the announcement of this promotion can show proof of purchase at the box office anytime up until the night of the game, and they will be given a complimentary ticket for the same value, good to any remaining Miners regular-season home game.

The East Kentucky Miners is a first-year expansion franchise of the 62-year-old tradition-rich Continental Basketball Association (CBA). The Miners currently are ranked number one in the CBA in points scored per game. Three East Kentucky players - Mike Dean, Josh Pace and James "Boo" Jackson - are in the top 10 in the league in individual scoring (ranked 1st, 3rd and 8th, respectively).



Continental Basketball Association 1 Stories from January 18, 2008


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