Angel City FC and Wasserman Engage Student Athletes as Team Ambassadors Leveraging NIL Legislation
April 22, 2022 - National Women's Soccer League (NWSL)
Angel City FC News Release
LOS ANGELES - Angel City Football Club (ACFC) today announced that the team signed four student athletes, UCLA gymnast Jordan Chiles, USC golfer Amari Avery, wheelchair basketball athlete Luzi Skye, and professional skateboarder Bryce Wettstein, as ACFC ambassadors to represent and promote a new generation of female athletes and women's sports.
"We are always looking for pathways to support and promote female athletes and grow the reach of Angel City to deliver more impact to our fans, community and city," said Julie Uhrman, President and Co-Founder of ACFC. "As the sports community in Southern California has embraced us, we want to give back and highlight incredible young female athletes. By partnering with these young women, who are at the top of their respective sports, we can give them a platform to grow their brands and their likeness and benefit from their support for Angel City FC and our players."
ACFC worked alongside global sports and entertainment agency Wasserman to secure the contracts that leverage the name, image, and likeness (NIL) legislation passed in 2021. This legislation allows student athletes to receive financial compensation for using their NIL and gives them the ability to market products and services for income.
"We are thrilled to partner with Angel City in their efforts to spotlight and celebrate young women in sport across Southern California," said Lindsey Fitzgerald, Vice President of Women's Sports and The Collective at Wasserman. "Through the first year of NIL representation, we have found multiple ways to increase visibility to student athletes and positively impact their careers as a result. This inaugural class of ambassadors will hopefully benefit from the platform and resources ACFC can provide, and we're happy to assist in making the program possible."
The four ambassadors will engage with ACFC fans at a community event, volunteer at a service event, and frequently post on their own social media channels to drive awareness of the team via Instagram and TikTok. They will attend home games, be recognized on the video boards, and further interact with fans in the stadium and on social media. They will also participate in content created internally by the team at ACFC and select external media opportunities. Furthermore, they will have the opportunity to intern with ACFC or team partners to gain sports business experience outside of their team roles.
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