Armor Hire Nicole Hoffman As New Director Of Marketing And Public Relations
Published on October 12, 2009 under NBA G League (G League)
Springfield Armor News Release
SPRINGFIELD, MA October 12, 2009 - The Springfield Armor today announced the hiring of Nicole Hoffman as their Director of Marketing and Public Relations and the promotion of Greg Noonan to Account Executive.
Hoffman replaces Joe Barbieri, who is leaving the team for family reasons.
Joining the Armor represents a homecoming of sorts for Hoffman, who is a native of Milford, CT. A 2006 graduate of the University of Connecticut, Hoffman left New England to intern at the University of Michigan's Sports Marketing Department. She then moved to Mississippi, where she obtained her Masters Degree in Sport Management at the University of Southern Mississippi.
While at Southern Mississippi, Hoffman worked full time in the school's Sport Marketing Department with a focus on men's basketball, football, women's soccer and the nationally ranked men's baseball team.
"While we are sorry to see Joe leave, we are excited to have Nicole heading up the Armor's marketing and public relations efforts approaching the team's inaugural season," Armor General Manager Alex Schwerin said. "Nicole's marketing background matches up with what we are trying to accomplish in the 46 days leading up to Opening Night and well beyond."
A native of Springfield, Noonan joined the Armor as an intern in July. His rapid acclimation to the team's sales department efforts earned him a promotion to the full-time staff less than three months later.
Noonan graduated with honors from the University of Massachusetts-Amherst with a degree in Sport Management. Before joining the Armor, Noonan worked in the Marketing Department at the MassMutual Center and gained valuable experience at the National Basketball Hall of Fame. He also was an assistant in the Office of Special Programs at Springfield College.
"I am been very pleased with Greg's performance over the last couple months and believe he has a bright future with the Armor," Schwerin said.
NBA G League Stories from October 12, 2009
- Armor Hire Nicole Hoffman As New Director Of Marketing And Public Relations - Springfield Armor
The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.
