Yancey's Fancy Partners with PSE
Published on August 4, 2015 under American Hockey League (AHL)
Rochester Americans News Release
BUFFALO, N.Y. - The Buffalo Bills, Buffalo Sabres, Rochester Americans, Buffalo Bandits and HARBORCENTER announce that they have collectively reached an agreement with Yancey's Fancy, New York's Artisan Cheese. Yancey's Fancy has become the first company to simultaneously partner with every sports team property under the Pegula Sports and Entertainment umbrella.
Yancey's Fancy has a rich history in the Western New York area for over 70 years and is in retail stores nationwide. "As our brand grows around the country, we will continue to invest in the community that we started in," said Wayne Henry, President and CEO of Yancey's Fancy. "Yancey's Fancy believes in the Pegulas' vision for Buffalo and is proud to be the first to simultaneously partner with all of their sports teams."
As the Official Cheese of the Buffalo Bills and the Buffalo Sabres, there will be a "Say Cheese" Smile Cam at each home game. Other parts of the agreement include signage elements at Ralph Wilson Stadium, First Niagara Center and HARBORCENTER. Bills Friday presented by Yancey's Fancy will continue in 2015 where fans can submit photos and win prize packages.
"Buffalo sports fans will be excited that Yancey's Fancy is the first to simultaneously partner with every Pegula-owned sports team property." said Bruce Popko, EVP Business Development at Pegula Sports and Entertainment. "Yancey's is a Buffalo-based hometown brand that is now fittingly aligned with each of our hometown teams."
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