
WNBA and AOL Partner on League's National Platform Honoring "Dads & Daughters" During 2008 Season
June 5, 2008 - Women's National Basketball Association (WNBA) News Release
NEW YORK, June 5, 2008 -- The Women's National Basketball Association (WNBA) and AOL's FanHouse (http://fanhouse.com), will celebrate the special connection between dads and daughters by inviting them to experience female athleticism at its best. From special ticket promotions to themed in-arena events, the WNBA Dads & Daughters presented by FanHouse will encourage dads and daughters to spend quality time together while forging a lasting bond through the game of basketball.
"The WNBA is coming off the best May in our history, and we are honored to recognize the dads and daughters who have contributed to our ongoing success," said WNBA President Donna Orender. "We are excited to dedicate June, the month celebrating fathers, to this joint partnership that will give AOL a superb level of access to our fans."
The league's 14 teams will host events throughout June and offer exciting promotions, special premiums, collectable items, basketball clinics, player appearances and in-arena contests. Also, in honor of Father's Day, the WNBA will create customized E-cards with an exclusive ticket offer to WNBA games to be sent to family members nationwide. Additional information on the personalized E-cards or team activities can be found at www.wnba.com. "We are happy to work with the WNBA to celebrate the special bond between fathers and daughters and recognize the impact of women in sports," said Derrick Heggans, General Manager, AOL Sports. "This promotion brings together two powerful brands, and provides fans an online extension to raise awareness of the importance of the WNBA to the sports community." As part of the partnership, FanHouse will also promote its brand through courtside signage, in-game advertisements and a variety of in-game promotions, along with prominent exposure on WNBA.com and team sites during the promotion. WNBA fans will be encouraged to visit the WNBA Dads & Daughters presented by FanHouse Web pages on both sites or during a respective theme night in WNBA markets. AOL's FanHouse features professionally written blogs covering professional and college sports. AOL has over 60 bloggers who deliver news and information from around the Internet and provide it to fans in a clear and concise manner. FanHouse recently received an Eppy Award for the Best Sports Blogs from Editor & Publisher Magazine. Upcoming Dads & Daughters games include:
Atlanta Dream Friday, June 13
Chicago Sky Friday, June 13
Connecticut Sun Friday, June 27
Detroit Shock Sunday, May 25
Houston Comets Saturday, June 14
Indiana Fever Sunday, June 15
Los Angeles Sparks Thursday, July 3
Minnesota Lynx Thursday, June 12
New York Liberty Saturday, June 14
Phoenix Mercury Saturday, June 14
Sacramento Monarchs: Saturday, June 14
San Antonio Silver Stars: Friday, June 13
Seattle Storm: Wednesday, June 11
Washington Mystics: Friday, June 20
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- WNBA and AOL Partner on League's National Platform Honoring "Dads & Daughters" During 2008 Season - WNBA
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