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Washington Stealth Names Howerton Vice President of Sales

August 10, 2012 - National Lacrosse League (NLL)
Washington Stealth News Release


Everett, Wash. - The Washington Stealth of the National Lacrosse League has announced Cory Howerton as the team's new Vice President of Sales. Howerton brings to the Stealth over 15 years of experience as a sports executive and returns to his home state with the goal of bringing professional lacrosse to a wider audience.

"We liked Cory enough to create a new high-level position in the organization for him," said David Takata, President of the Stealth. "Cory's recent experience in growing the fan base for niche pro sports teams makes him a valuable commodity, and we were fortunate to be able to recruit him back to the Puget Sound."

Prior to his appointment with the Stealth, Howerton was the President of the Arena Football League's Georgia Force. In this role, Howerton was responsible for all business activities of the club, including ticket and sponsorship sales, game operations, media relations and community relations.

After a three-year stint as the Director of Business Operations for advertising specialists Advanced Impressions, Inc. (2001-2004), the Sumner, Wash. native took over as the Director of Group Ticket Sales for his hometown basketball team, the Seattle Supersonics. For three seasons, Howerton helped grow the group sales numbers of both the Sonics and the Seattle Storm of the WNBA.

Howerton also spent two years as the Vice President and Chief Marketing Officer for the Quad Cities River Bandits, the class A Affiliate of the St. Louis Cardinals. During his tenure with the Bandits, the team led the country in overall attendance growth two consecutive years, sold naming rights to the ballpark, and won numerous awards the team marketing campaigns.

But throughout all his travels, he had hoped to return to the Pacific Northwest. The chance to work in the exciting environment of the NLL with the Washington Stealth was an opportunity upon which he could not pass.

"The opportunity to build on the success that this organization has enjoyed in the Pacific Northwest in three years is very exciting," said Howerton. "We are going to bring some new and exciting things to our fan experience to ensure our guests feel that they are getting great value for their entertainment dollar."

As the Vice President of Sales, Howerton will direct the teams overall sales and brand activation strategies, and growth across all of the teams revenue platforms. In addition, he will have input on all facets of the business including game operations, marketing, community and public relations.

The Stealth will open training camp in December with the 16-game regular season schedule beginning in January. The team will play eight home games at the Comcast Arena at Everett. Season tickets for the 2013 season start at just $99 and are on sale now. For more information, call 877-MY-75-TIX or log on to www.stealthlax.com .

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