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Washington Freedom and PUMA Team up in Fight Against Breast Cancer

August 24, 2010 - Women's Professional Soccer (WPS) - magicJack News Release


Boyds, MD (August 24)...Washington Freedom and PUMA© are painting the stadium pink for Freedom's second to last home game of the regular season against Sky Blue FC this Saturday August 28 in support of Project Pink. In conjunction with PUMA's partnership with Women's Professional Soccer (WPS), Project Pink will strive to raise awareness - and funds - in support of the fight against breast cancer. Washington Freedom will wear special pink PUMA jerseys for this weekend's game, and fans are encouraged to wear pink for the match that has enormous playoff implications, with Freedom and Sky Blue FC currently tied for the WPS's fourth and final playoff spot.

Washington Freedom will also be auctioning off four team autographed pink PUMA balls on-site at the Maryland SoccerPlex, and has selected Kicks Against Breast Cancer to receive the funds. The mission of Kicks Against Breast Cancer is to raise money to help women living with cancer to survive and thrive and to support the efforts in finding a cure to end breast cancer. In addition, Freedom has nominated Kicks Against Breast Cancer to receive the funds being collected by the overall Project Pink initiative. Teams and fans can nominate various organizations to receive this funding, and now fans are able to choose which nonprofit organization committed to breast cancer awareness or research receives PUMA's funds through a national online voting campaign hosted at wps.pumafootball.com/projectpink. The result of fans voting will be announced and the donation made in late October.

"Washington Freedom is proud to support Kicks Against Breast Cancer, and the Project Pink initiative in an effort to raise awareness and funds for the fight against breast cancer," said George Perry, Sr. Vice President of Sales and Marketing for Washington Freedom. "Our players, our organization and our fans are excited to go pink this Saturday, in the biggest game of the regular season for Freedom."

"PUMA and its Project Pink initiative is just one example of the many ways to make a difference in the fight against breast cancer," said Louise Waxler, Founder and Director, Kicks Against Breast Cancer. "Through Project Pink we will continue to raise awareness and funds as well as be an activist in supporting the global mission of ending breast cancer. Kicks Against Breast Cancer is honored to be the chosen charity of the Washington Freedom. The Freedom's support in joining this initiative exemplifies their commitment in the fight to end breast cancer."

The general Project Pink funds being collected as part of efforts by PUMA, the WPS and WPS teams, will include 100 percent of the profits from the purchase of PUMA Project Pink merchandise sold in WPS stadiums. In addition, PUMA will be using the Twitter hashtag #projectpink when communicating updates about Project Pink and will also encourage fans creating content to do the same in an effort to raise even more funds. For every Tweet using the hashtag from July 31 through October 18, PUMA will donate an additional $1 to the Project Pink cause, up to a maximum of $25,000. PUMA will count one Tweet using the hashtag per user per day.

"Giving back is an integral part of our brand DNA at PUMA which comes to life through our Project Pink program with Women's Professional Soccer," explained Tara McRae, senior director of marketing for PUMA North America. "Project Pink has resonated with the players, the fans and our company. There's a lot of personal passion driving this program forward."

For more information about Project Pink visit wps.pumafootball.com.

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