UME and AFL partner to provide first-ever "Greatest Hits" CD to fans
March 31, 2004 - Arena Football League (1987-2008) (AFL I) News Release
NEW YORK â The Arena Football League (AFL) and Universal Music Enterprises (UMe) have partnered to create a first-ever compilation of the AFL's greatest musical hits available to fans exclusively at Best Buy locations nationwide beginning Sunday, April 4.
The limited edition CD, "There's a Rumble in the House!," is a compilation of music by cutting-edge artists that captures the spirit and passion of the AFL game experience.
"'There's a Rumble in the House' represents the AFL's continued charge of broadening our consumer appeal outside of the arena and into mainstream America," said GLENN HORINE, Executive Vice President of AFL Properties. "We are excited about this project with Universal Music Enterprises and future tie-in marketing opportunities."
The CD, produced by UMe, include the exclusive U.S. release of the song "Neurotica" by Bon Jovi, a track previously unavailable in the U.S. Other artists and their songs featured on the CD include: 3 Doors Down "Duck and Run," Alien Ant Farm "Drifting Apart," Andrew W.K. "Your Rules," Black Eyed Peas featuring Papa Roach "Anxiety," Element Eighty "Broken Promises," Godsmack "Straight Out Of Line," Hoobastank "Let It Out," KISS "Rock And Roll All Nite," Mushroomhead "Crazy," Nickelback "Feelin' Way Too Damn Good," and Saliva "Click Click Boom."
"UMe's vast catalog and new artists provide a perfect vehicle for AFL to reach to a wider consumer base," said KATHY HALE, Sr. Vice-President Special Markets, Universal Music Enterprises. We are pleased that both music fans and football fans will benefit from our partnership."
In addition to the 12 music tracks, the enhanced CD includes the AFL's two-minute "Rumble in the House" mini-movie, starring Colorado Crush co-owner and CEO JOHN ELWAY and JON BON JOVI, co-owner and co-Chairman of the Board of the Philadelphia Soul. A double-sided AFL action poster is also included in the packaging.
To purchase the CD online or locate the Best Buy store nearest you, log on to www.bestbuy.com.
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