NIFL Sioux Falls Storm

Three More Additions to Storm Front Office

Published on October 13, 2004 under National Indoor Football League (NIFL)
Sioux Falls Storm News Release


The 2004 Pacific Conference Champion Sioux Falls Storm of the National Indoor Football League (NIFL) is pleased to announce the addition of three more full-time staff employees. The team has added a chief executive officer, ticket manager, and director of sponsor services to grow its full-time crew to five members. Dakota Crow has been hired as CEO, Tatum Keller, who is also the coordinator of the Lightning Girls dance team, has been promoted to ticket manager, and Sarah Cady, an intern with the team in 2004 has been promoted to director of sponsor services.

Crow, and his company Fans 4 Life, have been consulting with the Storm organization for two years, assisting in the management of team operations. He brings with him 13 years of experience with professional sports management, including work with the 2002 Salt Lake Winter Olympics, Memphis Redbirds (AAA Affiliate of the St. Louis Cardinals), 1996 Atlanta Summer Olympics, Georgia Southern Athletic Department, and numerous other professional events and festivals.

2005 will actually mark Keller's third season with the team. She started her career with the Sioux Falls Cobras in 2000 as a member of the dance team and in 2002, was promoted to Head Coach/Director of the Lightning Girls. She will also continue her duties as director of the Lightning Girls.

Cady began 2004 as an intern with the Storm after graduating with honors from South Dakota State University. She holds a degree in Consumer Affairs, with a minor in both business and Spanish. She was actually hired on a full-time basis in June of 2004.

For more information on the 2004 Pacific Conference Champion Sioux Falls Storm, visit www.siouxfallsstorm.com or contact the Storm office at 605-332-4225.

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