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AFL I Arena Football League (1987-2008)

The Arena Football League and Schutt Sports announces four year agreement

August 29, 2005 - Arena Football League (1987-2008) (AFL I) News Release


NEW YORK - The Arena Football League (AFL) and Schutt Sports, one of the nation's leading sports equipment innovators, announced a multi-level partnership designating Schutt as an Arena Authentics supplier. The four-year agreement begins with the 2006 season. Financial terms were not disclosed.

Schutt will provide AFL teams with equipment that includes helmets, chin straps, chin cup sleeves, faceguards, shoulder pads, and pant inserts. In addition, Schutt will engage in joint retail and youth football marketing initiatives.

"This is much more than a standard helmet agreement," said President, AFL Properties GLENN HORINE. "Schutt is committing to the AFL on multiple levels by supplying protective equipment and offering a unique helmet re-design program to our teams. They are also making a major marketing commitment, as well as acting as a collectible licensee. We are proud to partner with a sports equipment innovator such as Schutt, who believes in the AFL's mission and direction."

Teams will have the opportunity to work with Schutt to develop new faceguard designs and team-helmet paint schemes. Schutt possesses the exclusive license to produce AFL helmet collectibles that will help continue the AFL's growth at retail. In addition, Schutt will be integrated into the AFL's key marketing platforms with specific program elements to be finalized in the coming weeks.

"Schutt is very pleased to have been selected as the Protective Equipment and Reconditioning Supplier of the Arena Football League," said JULIE NIMMONS, CEO of Schutt Sports. "The AFL brings an innovative approach to the game of football, and Schutt Sports brings innovation to the playing field with our products and services. Putting the two together just makes a lot of sense. We are proud to be apart of the AFL team."

As part of the agreement, Schutt will receive on-field branding at every AFL game.

About Arena Football League On the strength of its Mission Statement and Fans' Bill of Rights, the Arena Football League - the second-longest running football league in U.S. history - begins its 20th season in 2006. Often recognized as one of the nation's most affordable and fan-friendly sports leagues, the Arena Football League is America's fastest-growing sport.

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About Schutt Sports Schutt Sports is synonymous with innovation in sports equipment, from the pros to youth leagues. Schutt is the largest provider of football helmets and faceguards in the world and has introduced many of the game's most important advances in protective equipment, from its first football faceguard in 1935 to the breakthrough helmet technology of today via the Schutt® DNA™ helmet www.SchuttDNA.com) with SKYDEX™ material. Schutt Sports also markets innovative, quality, protective and field/court equipment for baseball, basketball, and softball, and is the Official Base Supplier of Major League Baseball®. The Litchfield, Ill. based company also markets collectible football helmets and bases to promote fan enjoyment. Schutt Sports is The Gear That Makes The Game™.

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Arena Football League (1987-2008) Stories from August 29, 2005


The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.


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