Sporting KC Enhances Broadcasts with TRACAB Technology
February 16, 2022 - Major League Soccer (MLS)
Sporting Kansas City News Release
Sporting Kansas City announced today a three-year partnership with industry leaders TRACAB to integrate advanced match analytics into the club's broadcast productions and mobile app with real-time statistics, positional tracking data and tactical video feeds. In addition, TRACAB products and services will be utilized as a valuable asset for Sporting KC's technical staff, including coaches and sports science personnel, for optimizing team and player performance.
"Sporting Kansas City is the first Major League Soccer club to take advantage of TRACAB's cutting-edge approach to match analysis," Sporting KC assistant coach Kerry Zavagnin said. "These tools give us a winning edge both on and off the field by providing our staff with real-time tactical video and positional tracking data while also showcasing the sport in a new and exciting way that will even further engage our fans."
"Our partnership with Sporting Kansas City will provide the club with the very latest real-time tracking technology that will fuel insight for the analysis teams, but also enhance outputs across live broadcasts and digital channels for fans," said TRACAB Director of Tracking Operations and Services, Diego Martinez Del Campo. "It's great to be working with such a like-minded organization with analysis and fan engagement at the heart of what we both do."
TRACAB's Gen-5 camera system, recently installed at Children's Mercy Park, captures ball and player positioning 25 times per second and within inch-point accuracy through the use of highly-advanced AI recognition and machine learning algorithms. The data and video feeds are delivered within milliseconds, providing real-time insight at deeper and richer levels for key match metrics and movements to give viewers an in-depth understanding of player activity and team dynamics.
In use at more than 300 stadiums worldwide, TRACAB is deployed across Europe's most technologically-advanced leagues, including the Bundesliga in Germany and La Liga in Spain, as well as major FIFA competitions. The Emmy Award-winning system tracks over 3.5 million data points per match - including player sprint speeds, distances run and time on the ball - which can be visually presented with custom-branded graphics and state-of-the-art telestration.
In 2022, Sporting Kansas City fans will have unprecedented access to Sporting Kansas City match broadcasts through a new over-the-air broadcast partnership with 38 The Spot as well as, for the first time in club history, free live streams on SportingKC.com and in the Sporting KC mobile app for all non-nationally televised matches.
Led by Manager Peter Vermes and captain Johnny Russell, Sporting will begin the team's 27th season on Sunday, Feb. 27 against Atlanta United FC inside Mercedes-Benz Stadium with the earliest regular season match in club history airing nationally on FS1. The club's highly anticipated home opener arrives on Saturday, March 5 against longtime rivals Houston Dynamo FC with kick off set for 2:30 p.m. CT at Children's Mercy Park live on Univision, TUDN and 38 The Spot.
Major League Soccer Stories from February 16, 2022
- Houston Dynamo FC Unveil Bayou City Kit for 2022 - Houston Dynamo FC
- Rapids to Take on Comunicaciones FC in Leg One of Round of 16 Concacaf Champions League Play - Colorado Rapids
- LAFC to Host Job Fair for Banc of California Stadium - Los Angeles FC
- Houston Dynamo FC Open Two-Game Road Trip with 2-1 Victory over Toronto FC - Houston Dynamo FC
- Jaylin Lindsey: "The First Home Game Is Gonna Give Me Goosebumps" - Charlotte FC
- Columbus Crew Announces Details for Black & Gold Week Celebrations Ahead of 2022 MLS Season Opener - Columbus Crew SC
- Earthquakes Name Jared Shawlee President - San Jose Earthquakes
- FC Dallas' 2022 Season Features Exciting & Fresh Takes on Spice in New, Big-Flavor Culinary Options at Toyota Stadium - FC Dallas
- Sounders FC Reveals New State-Of-The-Art Facility at Longacres, as Club Begins Historic March Toward Its 50th Anniversary - Seattle Sounders FC
- Injury Update: Ian Fray - Inter Miami CF
- Orlando City SC Signs 2022 MLS SuperDraft Selection Jack Lynn - Orlando City SC
- Alsco Uniforms Inks Partnership with Real Salt Lake - Real Salt Lake
- Philadelphia Union Unveil New 2022 Primary Kit - Philadelphia Union
- Austin FC Trades for General Allocation Money - Austin FC
- New York Red Bulls Acquire Brazilian Midfielder Luquinhas - New York Red Bulls
- Minnesota United Sign Honduran International Kervin Arriaga - Minnesota United FC
- CF Montréal Acquires Goalkeeper Logan Ketterer - Club de Foot Montreal
- Sporting KC Enhances Broadcasts with TRACAB Technology - Sporting Kansas City
- Audi Field Announces Shift4 as Venue's Official Payment Solutions Partner - D.C. United
- Santos Laguna Edges CF Montréal Late 1-0 - Club de Foot Montreal
The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.
