"San Antonio Stars" Reveal New Logos and Wordmark

Published on January 14, 2014 under Women's National Basketball Association (WNBA)
San Antonio Stars News Release


SAN ANTONIO (Jan. 14, 2014) - Spurs Sports & Entertainment unveiled today an updated look for its WNBA franchise that will be reflected in the 2014 season. Changes include new logos for the "San Antonio Stars," which were previously known as the "Silver Stars." Additionally, San Antonio-based retailer H-E-B has signed on as the first-ever marquee sponsor for the Stars and will have the iconic H-E-B logo prominently displayed on the front of their jerseys. The updated logos and jerseys were unveiled today at a press conference held at the AT&T Center.

The Stars new primary logo utilizes the familiar silver, black and white color palate and features the San Antonio Stars wordmark above a shooting star. The secondary logo contains a stylized "S" above the shooting star. Fans can check out the new designs and get the latest news on the Stars at SAStars.com, as well as via the team's social media channels on Instagram (@SAStars), Twitter (@SAStars) and Facebook (Facebook.com/SAStarsBasketball).

"The new look for the Stars provides an updated design that more closely aligns with the brand and feel of our entire Spurs family of teams," said Rick Pych, Spurs Sports & Entertainment President of Business Operations. "We have been very fortunate to have H-E-B as our business and community partner for well over 20 years and they are the perfect fit to be the first-ever marquee sponsor for the Stars."

Last year, H-E-B and SS&E announced a five-year renewal as corporate and community partners. H-E-B is the presenting sponsor of the Spurs 2013-14 season and will be the presenting sponsor for the Stars 2014 season. H-E-B also has a presence with the San Antonio Rampage (AHL) and Austin Toros (NBA Development League).

"We're elated to expand on our collaboration with Spurs Sports & Entertainment as the first-ever marquee sponsor for the Stars, " said Cory Basso, H-E-B Group Vice President of Marketing and Advertising. "The WNBA is the premier women's sports league in the world and we want to continue to support women's sports and make a positive impact in our community."

The 2014 campaign will mark the Stars' 12th season in San Antonio. The team relocated from Utah in 2003 and was then known as the Utah Starzz, one of eight original WNBA franchises.

"Strong brands continue to be attracted to the WNBA, not only for its elite athletes, outstanding entertainment and high level of play, but also for its authentic connection to their communities," said WNBA President Laurel Richie. "Today's announcement marks a milestone in the long standing partnership between H-E-B and the Stars, and we look forward to the great things these two iconic Texas brands will do together in 2014 and beyond."

In celebration of the H-E-B partnership, Stars players Becky Hammon and Danielle Robinson will make an appearance today at the H-E-B plus! on Bandera Rd and 1604 for an appreciation event for Stars fans and H-E-B customers. Featuring free food, games and prizes, the fan appreciation event will be held from 4-6 p.m. and is open to the public.

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