Safeway Extends Sponsorship of Golden Baseball League
May 5, 2008 - Golden Baseball League (GBL) News Release
Dublin, CA, May 1, 2008. : The Golden Baseball League (GBL) announced today that Safeway Inc. has extended their league wide "Presenting Sponsorship" agreement with the GBL for two additional years. "Safeway has been a tremendous business partner for us as we launched the league and grew the business the first three seasons," said David Kaval, CEO of the Golden Baseball League. "Their outstanding corporate marketing, strong commitment to local communities, and strength and support from their base of employees has made them an ideal partner. We are really pleased and honored to have Safeway continue as the league's presenting sponsor."
"This has been a successful partnership for us." said Mike Minasi, President of Marketing for Safeway. "Minor league baseball has deep roots in the community and delivers affordable family entertainment. We see this as a way to extend our support of local initiatives that help to improve the quality of life in the communities we serve."
This extension continues the joint programs and benefit levels to both companies that were established in the original three year agreement. . Safeway has the exclusive rights to these programs and specific on-field activities. The company receives "Presenting Sponsor" credit on all Golden Baseball marketing and community affairs materials and has a major presence in each Golden Baseball League ballpark. Golden Baseball League teams will have the opportunity to work with their local Safeway stores in promoting the League and offer Safeway employees the opportunity to volunteer for various activities.
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