Safeway and Golden Baseball League Team on New Youth Programs
Published on May 29, 2008 under Golden Baseball League (GBL) News Release
Dublin, CA, April 25, 2008. : The Golden Baseball League (GBL) and Safeway Inc. today announced three new joint marketing programs as part of Safeway's Presenting Sponsorship of the GBL. Dubbed the School Angels, Kids Club and Little League Grand Slam programs, these initiatives will provide tickets, educational stimuli, affordable family entertainment and fundraising opportunities for grade school and Little League programs in cities and towns in western North America.
"I am excited that this partnership continues to extend Safeway's ability to give back to our local communities, children, and families" said Mike Minasi, President of Marketing for Safeway. "Safeway recognizes that thriving communities are important for our business and we want to do whatever we can to contribute to the quality of life in our markets and to support and enrich the development of children."
The Safeway School Angels Program provides a way to honor teachers and students for classroom activities through free tickets and on-field honors at GBL games. It also includes a school-specific fundraising aspect where schools can benefit from ticket sales to families of their students. Another component of the School Angels program is a School District Fundraiser Game that includes ticket revenue going to the School District and special events at the ballpark including memorabilia auctions. The Little League Grand Slam Program includes free clinics, discounted tickets, special group fundraising and sales programs, and the ability for the kids to participate in special on-field programs at GBL games. The Safeway Kids Club program provides tickets a Kids Club Membership at half price to all Safeway Club Card holders. The Kids Club benefits include free admission to all of the local team's games, a free Kids Club t-shirt, and the thrill of being on field at the end of the game for all Kids Club members to run the bases. The local economic impact of these programs is estimated to be approximately $100 - $200K per market.
"We continue to be impressed with the energy and commitment that Safeway is putting into this partnership," said GBL CEO David Kaval. "It's great to have a partner so dedicated and focused on supporting the local communities where they do business. These programs will not only help the local schools and communities but continue to help us provide fun and affordable family entertainment to our fans."
Golden Baseball League Stories from May 29, 2008
- Flyers dealt first loss - Orange County Flyers
- Greusel Pitches Vipers to Home Opener Victory - Calgary Vipers
- Upcoming Reno Silver Sox Events - Reno Silver Sox
- Safeway and Golden Baseball League Team on New Youth Programs - GBL
- SlumpBuster to Supply Energy to the Orange County Flyers - Orange County Flyers
The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.
