Roger's CFL Player Awards kick off with 2005 season opener
Published on June 22, 2005 under Canadian Football League (CFL) News Release
Integrated program continues to get fans into the game through wireless voting
Toronto, ON - (June 22, 2005) - The Canadian Football League (CFL) and Rogers, the premiere partner of the CFL, announced today the return of the Rogers CFL Player Awards program for 2005. The season-long program allows CFL fans to select a "Player of the Game" in all 53 TSN broadcasts and culminates with the presentation of the Rogers CFL Fans' Choice Award at the Rogers Player Awards Ceremonies during Grey Cup week.
With thousands participating in the Rogers CFL Player of the Game awards last season, fans will once again have an opportunity to get into the game and register their player picks via Rogers Wireless' text messaging or online at www.cfl.ca during the fourth quarter of all games broadcast on TSN. Also returning to the program for 2005 are the Rogers CFL Players of the Week and Players of the Month awards, which are selected by an expert panel based on outstanding performance throughout the season.
"Heading into its third year, the Rogers CFL Player Awards program provides a great opportunity to showcase our athletes and to fully engage fans, whether they are watching the game in our stadiums or on television," said Brent Scrimshaw, Senior Vice President of Marketing & Partnerships with the Canadian Football League. "We are proud to be working with a partner like Rogers that has contributed so much to Canadian football over the last three years."
"Rogers' long-standing relationship with one of Canada's most valuable sports properties, the CFL, is reflective of our ongoing commitment to providing customers with access to the things that matter most to them," said John Boynton, Vice President, Marketing, Rogers Wireless Inc. "Through the Rogers CFL Player Awards, customers can use text messaging to connect with their favourite team, player and sports property from the stands, from their homes, or wherever they are within the vast Rogers Wireless network."
About Rogers
Rogers Communications Inc. (TSX: RCI; NYSE: RG) is a diversified Canadian communications and media company engaged in three primary lines of business. Rogers Wireless is Canada's largest wireless voice and data communications services provider and the country's only carrier operating on the world standard GSM/GPRS technology platform; Rogers Cable is Canada's largest cable television provider offering cable television, high-speed Internet access and video retailing; and Rogers Media is Canada's premier collection of category leading media assets with businesses in radio, television broadcasting, televised shopping, publishing and sport entertainment. For further information about the Rogers group of companies, please visit www.rogers.com.
About The Canadian Football League
The Canadian Football League (CFL) operates in nine leading cities across Canada. Building on a strong past toward a stronger future, the CFL celebrates Canada's game with fans across the nation. The 93rd Grey Cup will be played in Vancouver, British Columbia on November 27, 2005. For additional information, visit www.cfl.ca.
Canadian Football League Stories from June 22, 2005
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- Roger's CFL Player Awards kick off with 2005 season opener - CFL
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