OHL and Aaron's Announce Strategic Partnership
Published on February 23, 2012 under Ontario Hockey League (OHL) News Release
Toronto, ON - The Ontario Hockey League in association with Aaron's Inc. is proud to announce the launch of a new strategic partnership that includes in venue programming across several Canadian & American OHL Markets along with brand integration across various OHL broadcast, online and print properties during the 2011-12 season.
As a proud fan & sponsor of the OHL, Aaron's will be activating across 14 OHL Markets this season with Aaron's gift card nights designed to connect local Aaron's stores with junior hockey fans across Ontario & the United States in a creative manner. With the goal of engaging local associates Aaron's will also be leveraging their OHL partnership with a ticket bank that will provide access to OHL game tickets across various communities. Aaron's will also be offering exclusive discounts & promotional offers throughout the season via several broadcast, online & print properties in support of this grassroots sponsorship.
When you want a guaranteed low price on name brand furniture, electronics, appliances and computers, Nobody Beats Aaron's. Visit www.shopaarons.ca
"On behalf of the Ontario Hockey League we are very excited to welcome Aaron's as an Official Partner of our league" said OHL Commissioner Dave Branch. "As organizations based on the pillars of excellence, quality & community we look forward to collaborating with Aaron's on this exciting new partnership"
"We are thrilled to be a partner with the OHL this year." Stated Ken Butler, Chief Operating Officer, Aaron's, Inc. "As Aaron's expands across Canada we were looking for a partner that will allow us to showcase our brand nationally in a fun and exciting way. There is nothing more fun and exciting than hockey so it was a natural fit. We look forward to being a part of the action this season and hope OHL fans will consider Aaron's when they need brand new, name brand furniture, electronics, appliances and computers."
Aaron's becomes the Official Furniture, Appliances & Electronic Retailer of the OHL. Look for Aaron's presence in OHL arenas throughout the 2011-12 season.
Ontario Hockey League Stories from February 23, 2012
- IceDogs Regain Eastern Conference Lead with 7-1 Win Over Greyhounds - Niagara IceDogs
- Bulls Donate $29,087 to Belleville General - Belleville Bulls
- OHL and Aaron's Announce Strategic Partnership - OHL
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