MLS Renews Yahoo! Sponsorship
Published on May 14, 2003 under Major League Soccer (MLS) News Release
NEW YORK (Wednesday, May 14, 2003) - Major League Soccer's properties arm, Soccer United Marketing, announced today that Yahoo! has renewed its multi-year deal as an Official Sponsor of Major League Soccer. Yahoo! Sports (http://sports.yahoo.com) has been an Official Sponsor of MLS since 1999 and will continue as the league's official online partner, while Yahoo! en español (http://yahooenespanol.com) becomes the uniform sponsor of the San Jose Earthquakes in addition to serving as MLS' official online Spanish-language partner. In addition, Yahoo! will feature live video and audio of an average of three MLS games per week on its Yahoo! Platinum service.
"Broadening our partnership with multiple Yahoo! services allows MLS to tap into the power and reach of the Internet," said Mark Noonan, Executive Vice President of Marketing & Fan Development for MLS. "Through Yahoo! Sports, the Yahoo! Platinum service and the Spanish-language content on Yahoo! en español, our core constituents enjoy yet another medium for MLS game action and information."
"Our goal is to be a premier online sports marketing partner for leagues, teams and advertisers," said Brian Grey, general manager of Yahoo! Sports. "MLS has proven to be a great marketing platform for the past several years and we're excited to continue the relationship."
Specific marketing assets included in the sponsorship will enable Yahoo! to utilize various MLS platforms to promote different Yahoo! services. Both Yahoo! Sports and Yahoo! en español will receive assets such as national broadcast media inventory, in-stadium promotion, use of MLS logos, footage and player likenesses and other activation opportunities.
Yahoo! Platinum (http://platinum.yahoo.com), a premium online video and audio service, includes programming from leading entertainment, sports and news providers for both broadband and narrowband consumers. With a total of 87 MLS games available on Yahoo! Platinum beginning this weekend and up to four contests each week during the remaining 25 weeks of the 2003 regular season, MLS fans can watch live games on their desktop that they can't see on local TV, and also watch archived games from past weeks.
About Major League Soccer Headquartered in New York City, Major League Soccer features many top stars from the United States and around the world. The ten teams that comprise MLS are: the Chicago Fire, Colorado Rapids, Columbus Crew, Dallas Burn, D.C. United, Kansas City Wizards, Los Angeles Galaxy, MetroStars, New England Revolution and the San Jose Earthquakes. For the latest headlines and official information on MLS, log onto www.MLSnet.com.
MLS ACTION VIA YAHOO! PLATINUM
Date Time(ET) Teams
MAY
Sat, May 17 06:00 PM Chicago @ New England
Sat, May 17 07:30 PM Kansas City @ D.C. United
Sat, May 17 08:30 PM Los Angeles @ Dallas
Sat, May 24 07:30 PM New England @ Columbus
Sat, May 24 07:30 PM Dallas @ MetroStars
Sun, May 25 08:30 PM Colorado @ Chicago
Sat, May 31 06:00 PM Kansas City @ New England
Sat, May 31 07:30 PM MetroStars @ Columbus
Sat, May 31 09:00 PM D.C. United @ Dallas
Sat, May 31 09:00 PM Los Angeles @ Colorado
JUNE
Sat, June 07 06:00 PM Dallas @ New England
Sat, June 07 07:30 PM Chicago @ D.C. United
Sat, June 07 07:30 PM San Jose @ Columbus
Sat, June 07 08:00 PM MetroStars @ Kansas City
Sat, June 14 07:30 PM Columbus @ D.C. United
Sat, June 14 09:00 PM San Jose @ Dallas
Sat, June 14 09:00 PM New England @ Colorado
Sat, June 14 10:00 PM Kansas City @ Los Angeles
Wed, June 18 08:30 PM Dallas @ Chicago
Sat, June 21 07:30 PM New England @ D.C. United
Sat, June 21 08:00 PM Chicago @ Kansas City
Sat, June 21 09:00 PM Colorado @ Dallas
Wed, June 25 09:30 PM Los Angeles @ Colorado
Sat, June 28 06:00 PM Colorado @ New England
Sat, June 28 10:00 PM Dallas @ Los Angeles
JULY
Wed, July 02 07:30 PM San Jose @ MetroStars
Wed, July 02 09:00 PM D.C. United @ Dallas
Fri, July 04 09:30 PM Kansas City @ Colorado
Fri, July 04 10:00 PM New England @ Los Angeles
Sat, July 05 07:30 PM Dallas @ Columbus
Sat, July 05 10:00 PM Chicago @ San Jose
Wed, July 09 10:30 PM Colorado @ Los Angeles
Sat, July 12 08:00 PM Dallas @ Kansas City
Sat, July 12 08:30 PM D.C. United @ Chicago
Sat, July 12 10:00 PM Colorado @ San Jose
Sat, July 19 07:30 PM Kansas City @ Columbus
Sat, July 19 08:30 PM New England @ Chicago
Sat, July 19 09:00 PM MetroStars @ Dallas
Wed, July 23 07:30 PM New England @ Columbus
Sat, July 26 09:30 PM MetroStars @ Colorado
Sun, July 27 04:00 PM D.C. United @ New England
AUGUST
Fri, Aug 08 08:00 PM San Jose @ Kansas City
Sat, Aug 09 07:30 PM New England @ D.C. United
Sat, Aug 09 09:00 PM Dallas @ Colorado
Wed, Aug 13 07:30 PM Colorado @ D.C. United
Wed, Aug 13 07:30 PM Chicago @ Columbus
Wed, Aug 13 12:00 PM Kansas City @ MetroStars
Sat, Aug 16 09:00 PM Columbus @ Colorado
Sat, Aug 16 10:00 PM MetroStars @ Los Angeles
Wed, Aug 20 08:30 PM Los Angeles @ Chicago
Fri, Aug 22 08:00 PM Colorado @ Kansas City
Sun, Aug 24 04:00 PM Chicago @ MetroStars
Sun, Aug 24 06:00 PM D.C. United @ San Jose
Sat, Aug 30 06:00 PM Chicago @ New England
Sat, Aug 30 10:00 PM Colorado @ San Jose
SEPTEMBER
Sat, Sept 06 07:30 PM Los Angeles @ D.C. United
Sat, Sept 06 08:00 PM MetroStars @ Kansas City
Sat, Sept 06 09:00 PM Dallas @ Colorado
Sat, Sept 06 10:00 PM New England @ San Jose
Sat, Sept 13 07:30 PM New England @ MetroStars
Sat, Sept 13 07:30 PM Dallas @ Columbus
Sat, Sept 13 07:30 PM San Jose @ D.C. United
Sat, Sept 13 10:00 PM Chicago @ Los Angeles
Sat, Sept 20 07:30 PM Columbus @ MetroStars
Sat, Sept 20 08:00 PM San Jose @ Kansas City
Sat, Sept 20 08:30 PM Chicago @ Dallas
Sat, Sept 20 10:00 PM D.C. United @ Los Angeles
Sat, Sept 27 06:00 PM Columbus @ New England
Sat, Sept 27 10:00 PM Dallas @ San Jose
Sat, Sept 27 10:00 PM Kansas City @ Los Angeles
Sun, Sept 28 04:00 PM MetroStars @ D.C. United
OCTOBER
Wed, Oct 01 09:30 PM Chicago @ Colorado
Sat, Oct 04 08:00 PM Colorado @ Kansas City
Sat, Oct 04 08:30 PM Los Angeles @ Chicago
Sat, Oct 04 08:30 PM New England @ Dallas
Fri, Oct 10 09:00 PM Columbus @ Chicago
Sat, Oct 11 04:00 PM D.C. United @ New England
Sat, Oct 11 07:30 PM Dallas @ MetroStars
Sat, Oct 11 08:00 PM Los Angeles @ Kansas City
Sat, Oct 18 07:30 PM New England @ MetroStars
Sat, Oct 18 08:00 PM Dallas @ Kansas City
Sat, Oct 18 09:00 PM Colorado @ Chicago
Sat, Oct 18 10:00 PM San Jose @ Los Angeles
Sat, Oct 25 04:00 PM MetroStars @ New England
Sat, Oct 25 07:30 PM Kansas City @ D.C. United
Sat, Oct 25 08:30 PM Colorado @ Dallas
Sat, Oct 25 10:00 PM Los Angeles @ San Jose
* 2003 MLS CUP PLAYOFF SCHEDULE TBD
Major League Soccer Stories from May 14, 2003
- Twellman Knots Score Late - MLS
- Wizards Settle for 1-1 Tie With Revolution - Sporting Kansas City
- MLS Renews Yahoo! Sponsorship - MLS
- Fire Teams Up with Hispanic Businesses - Chicago Fire FC
- Earthquakes Announce Date Change for October Game Against the Colorado Rapids - San Jose Earthquakes
- Wizards Sign Defender Alex Zotinca, Will Be Available For Tonight 's Match vs. New England - Sporting Kansas City
- Chicago Fire Around Town - Chicago Fire FC
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