MLB greats Jon Lieber, Lance Johnson to appear as part of the fan day celebration
Published on July 23, 2012 under Southern League (SL1)
Mobile BayBears News Release
Mobile BayBears Professional Baseball has announced the welcoming of the 2012 Principalé Financial Dreams Tour to Mobile as part of a national tour to celebrate minor league baseball and its fans from coast to coast.
On August 2nd, The Principal Financial Dreams Tour will visit Hank Aaron Stadium for a fan day celebration consisting of an appearance by legendary MLB greats Jon Lieber and Lance Johnson at the ballpark, plus in-stadium contests, prizes and more.
Fans also will have the opportunity to learn more about The Principalé and how to plan for a secure financial future through a series of entertaining videos which will be played on the giant scoreboard video screen.
"When it comes to safe, family-friendly entertainment, nothing beats minor league baseball, a true institution for American families," said Mary O'Keefe, senior vice president and chief marketing officer, The Principal. "We're excited to continue our support and bring this special experience to fans and our customers at local ballparks around the nation."
Since 2004, The Principal has partnered with minor league baseball teams to inform consumers about the importance of planning for their financial futures, as well as to entertain key customers and business associates in the family-friendly atmosphere of minor league ballparks.
For seven years, from 2004 to 2010, The Principal sponsored the Principal Financial Group Family Fun Fest, the world's largest and longest-running touring fan festival which appeared outside the ballpark and featured more than 20 baseball themed attractions plus national spokesperson and Hall of Famer, Nolan Ryan.
"The Mobile BayBears are excited to have the Principal Dreams Tour return to Hank Aaron Stadium August 2nd. This event is a fan favorite each season. Former Major League Stars Jon Leiber and Lance Johnson appearances at The Hank are definitely a Home Run for baseball fans of all ages!" said Bay Bears president Bill Shanahan in announcing the event.
In 2011, the company hosted the first Principal Financial Dreams Tour, designed to take place inside the ballpark with appearances by baseball greats like Steve Garvey, Joe Carter and others.
In 2012, The Principal has modified the program to focus more on fan recognition, offering fans in each city the opportunity to receive a unique giveaway item or the chance for a one-on-one with a well-known former MLB player.
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