NFL, MLB, CFL stats



Minor League Baseball Announces Winner of Larry MacPhail Promotional Award

October 24, 2019 - International League (IL) News Release

ST. PETERSBURG, Fla. - Minor League Baseball™ (MiLB™) announced today that the Lehigh Valley IronPigs of the Triple-A International League are the recipients of the 54th annual Larry MacPhail Award, symbolizing the top promotional effort in Minor League Baseball.

The award has been presented since 1966 and is named after Hall of Famer Leland Stanford "Larry" MacPhail, Sr., who introduced innovations such as night baseball, airplane travel, pension plans and batting helmets. The IronPigs will receive their award at the Baseball Winter Meetings Banquet on Sunday, Dec. 8, at the Hilton San Diego Bayfront in San Diego. The IronPigs are the first International League team to win the award since 1997.

"Our entire organization has worked hard for 12 seasons to make sure fans have an unforgettable experience each night when they visit CocaCola Park," said IronPigs President and General Manager Kurt Landes. "Receiving this award is the pinnacle of our efforts and is a genuine tribute to our fans, whom we consider to be the gold standard within Minor League Baseball. Our industry is filled with some of the most creative, unique and innovative minds in the country, so to be singled out from so many other teams is extremely humbling."

The IronPigs have long been one of Minor League Baseball's top promotional organizations, having won five Golden Bobblehead Awards for their promotions, more than any other Minor League Baseball team. Those Golden Bobblehead Awards include: Best Non-Gameday Event (2011), Best In-Game Promotion (2013), Best Theme Night (2016), Best Digital Campaign (2018) and Best Overall Promotion or Event (2018).

In the IronPigs' 70 home games in 2019, the team held 35 promotional theme nights, hosted 33 games with promotional giveaways, gave away 88,000 items at the gates, hosted 12 VIP appearances and entertainment acts, and executed 23 fireworks shows (15 of which were themed). They increased theme ticket packages by more than 300% and game-worn cap and jersey auctions by over 150%. Highlighting 2019, the IronPigs uniquely marketed "Jawn" and "IronPugs" as two new special identities for the team. The localized slang term "jawn" is relevant to the eastern Pennsylvania communities, while "IronPugs", a planned typo, became a fully-embraced promotion. Both identities brought with them spikes in attendance and merchandise sales.

"Few teams across Minor League Baseball consistently produce high-quality promotions as well as the Lehigh Valley IronPigs," said Minor League Baseball President & CEO Pat O'Conner. "Year after year, the IronPigs host remarkable promotions and campaigns that capture the imagination and attention of fans both locally and nationwide. On behalf of Minor League Baseball, I congratulate them on this honor."

PAST LARRY MACPHAIL AWARD WINNERS

1966

Spartanburg, Western Carolinas

1967

Rochester, International

1968

Cocoa, Florida State

1969

Hawaii, Pacific Coast

1970

Wichita, American Association/

Hawaii, PCL (Tie)

1971

Oklahoma City, American Assoc.

1972

San Antonio, Texas

1973

Tucson, Pacific Coast

1974

West Palm Beach, Florida State

1975

Tacoma, Pacific Coast

1976

El Paso, Texas/

Cedar Rapids, Midwest (tie)

1977

Columbus, OH, International

1978

Nashville, Southern

1979

Columbus, OH, International

1980

Nashville, Southern

1981

Nashville, Southern

1982

El Paso, Texas

1983

Arkansas, Texas

1984

Columbus, OH, International/

Billings, Pioneer (Tie)

1985

Richmond, International

1986

Iowa, American Association

1987

Albuquerque, Pacific Coast

1988

Birmingham, Southern

1989

Buffalo, American Association

1990

Richmond, International

1991

Salt Lake City, Pioneer

1992

Ft. Myers, Florida State

1993

El Paso, Texas

1994

Reading, Eastern

1995

Kane County, Midwest

1996

Wilmington, Carolina

1997

Rochester, International

1998

Charleston (SC), South Atlantic

1999

Reading, Eastern

2000

Lowell, New York-Penn

2001

Tennessee, Southern

2002

Lakewood, South Atlantic

2003

Trenton, Eastern

2004

Altoona, Eastern

2005

Brevard County, Florida State

2006

Round Rock, Pacific Coast

2007

West Michigan, Midwest

2008

Ogden, Pioneer

2009

Chattanooga, Southern

2010

New Hampshire, Eastern

2011

Lake Elsinore, California

2012

Wisconsin, Midwest

2013

Charleston, South Atlantic

2014

San Jose, California

2015

Akron, Eastern

2016

Midland, Texas

2017

Brooklyn, New York-Penn

2018

Eugene, Northwest


• Discuss this story on the International League message board...

International League Stories from October 24, 2019


The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.


Sports Statistics from the Stats Crew
OurSports Central