Minnesota Lynx Announce Partnership with Maurices
Published on August 10, 2026 under Women's National Basketball Association (WNBA)
Minnesota Lynx News Release
Minneapolis/St. Paul - The Minnesota Lynx today announced a new multi-year partnership with maurices, naming the leading women's fashion retailer as an Official Style Partner of the team.
The collaboration brings together two Minnesota-born organizations united by a shared commitment to empowering women, inspiring confidence and creating meaningful connections throughout the communities they serve.
As part of the partnership, maurices branding will be featured on the arm patch of the Lynx warmups throughout the season. The collaboration will also include a digital influencer campaign highlighting the partnership, a community shopping event with Lynx players and a maurices-entitled theme night at Target Center on Aug. 24 when the Lynx host the Golden State Valkyries. Fans can also expect additional activations throughout the season, including in-arena experiences, social media collaborations and retail-inspired initiatives designed to celebrate personal style, self-expression and women's professional basketball.
"This partnership is about more than basketball. It's about celebrating the women who show up as leaders, mentors, fans and changemakers every day," said Kristine Koetter, SVP and Chief Marketing Officer at maurices. "Together with the Minnesota Lynx, we have an opportunity to engage and inspire women through experiences that reflect the passion, confidence and sense of belonging that define both of our brands."
"We're thrilled to welcome maurices to the Lynx family and bring together two brands with deep Minnesota roots," said Mike Resnick, Vice President of Partnership Marketing for the Minnesota Timberwolves and Lynx. "What excites us most about this partnership is maurices' desire to show up in meaningful ways for our fans and community. From their presence on our warmups to experiences that bring our players and fans together, we look forward to creating a partnership that celebrates confidence, connection and the continued growth of women's sports."=""])
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