Major League Soccer Unveils First-Of-Its-Kind 3D Experience on LG Billboard in Times Square
February 21, 2023 - Major League Soccer (MLS) News Release
NEW YORK - Earlier today, Major League Soccer unveiled a 3D experience on LG's Times Square billboard promoting MLS Season Pass on the Apple TV app, the first-ever from a major North American sports league, to celebrate the start of the 2023 season. Apple TV is available on Smart TVs including LG OLED TVs.
The live-action billboard features LA Galaxy striker Javier "Chicharito" Hernández and goalkeeper Jonathan Bond, along with Los Angeles FC star Ilie Sánchez, who helped the team win its first-ever MLS Cup last season. Apple TV is available on Smart TVs including LG OLED TVs.
The unveiling featured appearances from former New York Red Bulls great Bradley Wright-Phillips, MLS star Diego Valeri and MLS Season Pass host Kaylyn Kyle, who were onsite to talk about their excitement around the billboard and upcoming season.
Please credit Major League Soccer with the use of any select images & video from the event, along with quotes from Hernandez, Bond and Sanchez in the links below:
Media Assets from today's 3D Billboard Experience PHOTO | VIDEO
Jonathan Bond reacts to being on the 3D Electronic Billboard in Times Square VIDEOJavier "Chicharito" Hernández reaction: "I'm excited to represent the LA Galaxy and MLS at such an iconic location at Times Square. We can't wait for all the fans to watch another epic El Tráfico match on MLS Season Pass."
Ilie Sánchez reaction: "I am very thankful to have the opportunity to represent LAFC in this unique 3D space that represents MLS and the LA Rivalry. Knowing it will be displayed in Times Square represents the growth MLS has undergone and being part of it is quite special to me."
Major League Soccer Stories from February 21, 2023
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