USHL Muskegon Lumberjacks

Lumberjacks Announce Exclusive Partnership with Rair

Published on December 1, 2021 under United States Hockey League (USHL)
Muskegon Lumberjacks News Release


MUSKEGON, Mich. - The Muskegon Lumberjacks have announced a partnership with adult-use and medical marijuana cannabis dispensary Rair, a Michigan-based company with locations in Muskegon, Big Rapids, Lowell, and Bay City. According to the terms of the sponsorship, Rair is a dominant sponsor of the Lumberjacks organization, which includes signage around the arena as well as several opportunities for tabling and giveaway events at games over the course of the next year. Rair is also the presenting sponsor of the first intermission of every game, now known as the "Rair First Period Break."

In 2018, the Las Vegas Lights of the United Soccer League made headlines as the first U.S.-based sports organization to partner with a cannabis company. Since then, several other major organizations have signed on to partner with cannabis companies, including the UFC, Bellator MMA, and the National Women's Soccer League.

While cannabis and sports are still emerging as a common pairing in the mainstream, Molly McFadden, Director of Retail Operations for Rair, says the partnership with the Lumberjacks is a perfect fit. "When we met with the team, we quickly identified common passions and shared philosophies. From giving back to the community, to the value of female leadership, we knew without a doubt this was an organization we identified with and wanted to work with."

"Our community certainly benefits from having Rair within it," said Muskegon Lumberjacks President of Business Operations Andrea Rose. "We are thrilled to work with Rair and to help them build awareness of their values within our community."

About Rair

Founded in Jackson in 2019, Rair uses cutting-edge aeroponic technology and agricultural automation to bridge the gap between commercial and small batch cannabis flower. The company's process reduces the chance of contamination and allows for real-time recipe adjustments. Rair offers a large variety of cannabis products including flower, pre-rolls, edibles, vape cartridges, and concentrates, online and at four locations across Michigan. The company is focused on advancing gender and racial equity throughout the cannabis industry, with three women running Rair's operations. Rair is also committed to environmental sustainability. They operate a state-of-the-art growing facility that reclaims 90% of its water, use energy-efficient equipment throughout, and use recycled plastics taken from the oceans in their packaging. Learn more at RairCo.com.

About the Muskegon Lumberjacks

The Muskegon Lumberjacks are proud and dedicated members of the United States Hockey League (USHL), the nation's only Tier I junior hockey league and leading producer of NCAA players and National Hockey League draft picks in the United States. The club's goal is to create an environment where student-athletes develop into successful young men both on and off the ice, which includes playing the game the right way while keeping up with their studies in the classroom and staying actively involved in the West Michigan community. The organization is committed to providing quality, affordable, and top-notch family entertainment while providing positive role models for the youth and the local community.

Check out the Muskegon Lumberjacks Statistics

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United States Hockey League Stories from December 1, 2021


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