MLS D.C. United

LivingSocial Named Official Partner of D.C. United

Published on September 20, 2011 under Major League Soccer (MLS)
D.C. United News Release


Washington, D.C. (September 20, 2011) - D.C. United today announced LivingSocial, the online and mobile source for great local values and experiences, has been named an official partner of the club. As part of the agreement, LivingSocial becomes the exclusive social commerce provider of D.C. United, offering team-specific daily deals and in-stadium LivingSocial Instant Deals at United home matches.

"We're very excited to be entering into this agreement with our friends at LivingSocial," said United President and CEO Kevin Payne. "We chose to work so closely with them in large part due to our collective focus in curating unique experiences and access to our club. LivingSocial is a local company that has quickly established itself as an industry leader and we're proud to call them our partner."

The two-year partnership officially kicks-off Wednesday, September 21 on "LivingSocial Night" at United's League fixture with Chivas USA. In additon to special giveaways during the match, the first 10,000 fans entering RFK Stadium will receive co-branded supporters flags. LivingSocial will also offer Instant Deals on apparel to all those in attendance who utilize the LivingSocial app on their smartphone.

Earlier this month, LivingSocial offered a daily deal for one premium level ticket and co-branded hat to the Chivas USA match for $16. More than 4,000 LivingSocial members purchased that deal, at a savings of 64%.

"LivingSocial members and D.C. United fans are both passionate and enthusiastic who enjoy sharing great experiences with the people around them," said Jake Maas, Senior Vice President, Corporate and Business Development at LivingSocial. "Becoming an official partner of D.C. United is a wonderful way for LivingSocial to provide members and fans with deals for the team they love rooting for."

In 2012, D.C. United and Living Social will offer a full slate of co-branded events, from experiential game-related activities, to curated adventures packages for select United away matches, to specialized camp opportunities.

Check out the D.C. United Statistics

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Major League Soccer Stories from September 20, 2011


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