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Eden Park Becomes Official Formalwear Partner to Austin Elite Rugby

October 9, 2018 - Major League Rugby (MLR) - Austin Elite Rugby News Release

AUSTIN TX,Elite Rugby Management is proud to announce Eden Park as the Official Formalwear Partner to Austin Elite Rugby.

The partnership will see Eden Park dress the players and management, for the 2019 Major League Rugby season.

"Eden Park's rugby heritage and attention to detail will undoubtedly bring the brands style to our professional team" quoted Thierry Daupin, CEO Austin Elite Rugby. "Through this partnership we aim to assist in introducing this iconic brand to the American public.

Eden Park is the world's leading premium fashion brand, inspired by rugby.

The brand is authentic and contemporary, genuine and elegant. It is ingenious, unexpected and upholds a French style of expertise and design.

Widely recognized thanks to its strong presence in the rugby world with numerous partnerships: XV de France, RFU, IRFU, F.I.R, Stade Français Paris Rugby, Stade Toulousain and Racing 92, it continues to develop with the times; consolidating its position in the world of sport as well as the world of fashion.

With each new partner, Eden Park is strengthening its ties with the world of sport and remaining faithful to its origins. It is currently 'partner in elegance' with a diverse group of sports, all of which share the same values as rugby; an attachment to tradition, respect for ones adversaires and team spirit.

In 1987 when Frank Mesnel and Eric Blanc had the idea of creating a rugby-inspired fashion brand and reflecting French Flair, the name Eden Park and the pink bow tie for a logo were obvious choices. Frank Mesnel had just played in the World Cup Final on the legendary Auckland turf and the pink bow tie had become the symbol of Racing Club de France'ssuccess on French soil during the 1986-87 season.

31 years on, the Parisian Fashion House of the pink bow tie continues to move along the road to victory. Its innovative expertise and touch of "je ne sais quoi" results in each of its pieces and stores being inspired by French tradition and sets up its unique brand identity.

The brand knows how to reproduce its love of detail- which remains one of the key characteristics of the brand- with a blend of irreverence, boldness and of the offbeat, right down to the last detail.

Today, the House of Eden Park is present in 34 countries with close to 534 points of sale and continues to expand its development.

In North America, Eden Park is available through 30 independent outlets.

"This is an exciting partnership and we are proud to be the first rugby team in the USA to partner with this iconic rugby brand" commented Mike Ablett Marketing Director Austin Elite Rugby.

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