Detroit Shock 2004 season presented by Metro Detroit Ford Dealers
February 4, 2004 - Women's National Basketball Association (WNBA)
Detroit Shock News Release
AUBURN HILLS, Mich. - The Detroit Shock announced today that Metro Detroit Ford Dealers will be the team's presenting sponsor for the 2004 regular season. The agreement marks the first time in the Shock's seven-year history that the team will have a presenting sponsor for the regular season and gives Detroit the distinction of being the first WNBA team to have a sponsorship of this kind.
The title sponsorship deal will mean the inclusion of the Ford and Metro Detroit Ford Dealers' names and logos on all Shock promotional materials.
"The Shock organization will work hand-in-hand with Ford and the Metro Detroit Ford Dealers to develop programs to meet all of their needs," said Kristin Bernert, Shock vice president of operations. "We were very careful in selecting a partner who would be an integral part of everything that we do and is known as much for customer service in their industry as we are in our industry.
The agreement involves a number of marketing elements, including Metro Detroit Ford Dealers drops/logos on all television, radio and print ads; the Metro Detroit Ford Dealers logo on Shock tickets and pocket schedules; on all turnstiles in the arena; in-arena advertising for Ford; prominent placement of the Ford logo on www.detroitshock.com, the team Web site; the Ford logo incorporated into Shock staff uniforms and point-of-sale signage at all Locker Room stores.
Ford and Metro Detroit Ford Dealers also will be a heavy participant in the Shock's off the court efforts as well, including the Read to Achieve program. Ford will provide home game tickets to area youth who otherwise might not have had an opportunity to attend a professional basketball game.
"The combination of the successful Shock promoting Ford, and the omnipresent Ford and Metro Detroit Ford Dealers marketing campaign promoting the Shock," said Bernert, "should give a new level of exposure which will lead to greater awareness for both organizations."
The financial terms of the agreement were undisclosed.
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