CFL takes flight with WestJet
Published on May 6, 2003 under Canadian Football League (CFL) News Release
Toronto, Ontario â The Canadian Football League's momentum continues to soar with today's announcement of its newest corporate partner WestJet, the nation's leading low-fare air carrier. The two-year agreement will designate WestJet as the "Official Airline of the Canadian Football League," including the 2003 and 2004 Grey Cup Games.
Through this partnership, and to support the launch of its new routes throughout Eastern Canada, WestJet will also be the presenting sponsor of the 2003 and 2004 CFL East Division Championship. WestJet will enhance the fan experience by offering football-themed in-flight activities and entertainment for passengers flying between East and West CFL team cities.
"Partnering with WestJet, one of the most recognized and respected airlines in Canada, presents a very exciting opportunity for the CFL and our fans," CFL Commissioner, Tom Wright stated. "WestJet, like the CFL, mirrors Canada in everyway. We are each distinctly Canadian and distinctly homegrown. This partnership will not only leverage our Canadian brands, but more importantly, will allow us to connect with Canadians from coast to coast."
WestJet's President and CEO, Clive Beddoe, agreed stating, "Our partnership with the CFL is an important element of our marketing program for the next two years. With the recent launch of our new service to the Montreal market, we now touch down in all nine CFL cities, making WestJet a natural fit for the CFL. Adding strength to the relationship, our lead position with the CFL's East Division Championship will provide the impact we seek as a proud sponsor of the Canadian League. We look forward to working with the CFL in this uniquely Canadian partnership."
WestJet serves the 26 Canadian cities of Victoria, Comox, Vancouver, Abbotsford/Fraser Valley, Prince George, Kelowna, Calgary, Edmonton, Grande Prairie, Fort McMurray, Saskatoon, Regina, Winnipeg, Thunder Bay, Sault Ste. Marie, Sudbury, Windsor, London, Hamilton, Toronto, Ottawa, Montreal, Moncton, Halifax, St. John's (beginning June 16) and Gander (beginning June 17). WestJet is publicly traded on the Toronto Stock Exchange under the symbol WJA.
The Canadian Football League operates in nine leading Canadian cities. Its teams compete annually for the Grey Cup, Canada's oldest professional League championship trophy. The 91st Grey Cup will be played in Regina on November 16, 2003.
Canadian Football League Stories from May 6, 2003
- BC Lions Fan Fest May 18 with B.C.Place Stadium - B.C. Lions
- Riders add to training camp roster - Saskatchewan Roughriders
- Riders add receiver - Saskatchewan Roughriders
- CFL takes flight with WestJet - CFL
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