Broomfield Event Center Moves to Ticketmaster
September 27, 2007 - NBA G League (G League)
Colorado 14ers News Release
DENVER - The Broomfield Event Center has selected Ticketmaster, the world's leading ticketing company, to serve as the authorized ticketing provider and exclusive ticket resale service for all events held at the venue. Under terms of the multi-year agreement, Ticketmaster is providing Broomfield Event Center with a seamless single ticketing distribution solution including a venue-authorized TicketExchange resale service, on-site scanning technology to validate barcoded event tickets, online and offline marketing distribution and communication tools and a variety of other new services to help drive ticket sales and enhance the overall entertainment experience for the venue's patrons.
Tickets for upcoming events at Broomfield Event Center, including the 2007-08 Rocky Mountain Rage hockey and Colorado 14ers basketball seasons, will be available for sale through Ticketmaster's distribution system: online at Ticketmaster.com, by calling 303-830-TIXS (8497), and at Ticketmaster retail Ticket Center locations throughout Colorado, including select Macy's stores, select F.Y.E. stores, Cherry Creek Shopping Center Guest Services Desk, The Official Visitors Center at 1600 California St., Angelo's CD's & More, and Twist & Shout.
"We are excited about this transition. We're aligning with the world leaders in ticketing in order to deliver many new and important benefits to our customers, to promoters and to the upcoming events at our arena," said Gene Felling, Executive Vice President of Broomfield Sports and Entertainment and General Manager of Broomfield Event Center.
"We are proud to be able to offer our patrons premiere customer convenience and communication programs to keep them informed about our upcoming events," said Rick Nichols, Executive VP / C.O.O. of Broomfield Sports and Entertainment. "Moving our ticketing operations to Ticketmaster will provide our guests with top-level convenience and affords us some exciting new capabilities in the areas of e-commerce and online marketing. Our customers will now have the ability to access tickets to our events easily and conveniently through Ticketmaster's wide network of retail ticket outlets as well as online and by phone.
"We look forward to working with the Broomfield Event Center, the Rage and the 14ers to maximize their ticketing business and serve their many fans," said Nicole Hobby, General Manager, Ticketmaster Rocky Mountain Area. "Our integrated sales, marketing and distribution programs will strengthen the arena's ability to sell tickets and provide the best possible customer service."
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