Bowmans enters into advertising agreement with CFL
Published on October 12, 2004 under Canadian Football League (CFL) News Release
Toronto, Canada (October 12, 2004) â The Canadian Football League (CFL) today announced a new advertising agreement with Bowman International Sports Ltd., a leader in the online community in adding excitement to professional sporting events . As part of the campaign, Bowmans is offering CFL fans the opportunity to participate in a free online promotion with a trip to the 2005 Grey Cup as the grand prize.
Bowman's will be present in the CFL's post-season through a comprehensive in-stadium advertising program and through the presentation of a free game accessible through www.cfl.ca or www.bowmans.com.
"We're extremely privileged to be teaming up with the Canadian Football League," said Chris Milward, CEO of Bowman International Sports Ltd. "We will be increasing our presence in Canada and feel the CFL is one of the most dynamic and growing professional sports leagues in North America. Our new marketing partnership enables us to carry forward the Bowmans.com tradition of adding excitement to any professional sporting event while connecting with the Canadian sports fan."
Bowmans' free online contest provides fans with the ability to select various combined yardage categories and final game outcomes for each of the 2004 playoff games, including total points scored, rushing yards and passing yards. Those who participate are eligible to win a trip for four to the 2005 Grey Cup, which includes: four return flights to Vancouver, three nights double accommodation, four Official Grey Cup clothing packages, four tickets to the Grey Cup game and game day transportation to stadium. There is no deposit required and contestants must be 18 years of age. For additional contest details, visit www.bowmans.com.
Canadian Football League Stories from October 12, 2004
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- Bowmans enters into advertising agreement with CFL - CFL
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