Boelter + Lincoln Sponsors Wisconsin Riveters
September 3, 2003 - National Women's Football Association (NWFA)
Wisconsin Explosion News Release
The Wisconsin Riveters are proud to announce that Boelter + Lincoln Advertising Firm out of Milwaukee has chosen the Riveters for a Pro-Bono account. For a total of 27 businesses as sponsors for the 2004 season.
Boelter + Lincoln began as The Boelter Company in Madison, Wisconsin on January 1, 1974 with $350,000 in annual billings, two employees and Robert Boelter at the helm. On April Fools' Day in 1975, John Lincoln opened an additional office in Milwaukee, Wisconsin. Today, Boelter + Lincoln has grown to more than 40 people with billings exceeding $28 million, annually.
Boelter + Lincoln has also grown in services that provide a spectrum of consumer and business-to-business clients. These services include public relations, sales promotion, direct marketing and interactive as well as media advertising. Boelter + Lincoln believes that an effective client-agency relationship is a working partnership based on trust, understanding and patience. It works best when that relationship is based on clear communication with a commitment to inform and a willingness to listen - on both sides of the table.
At Boelter + Lincoln, we think of a marketing communications program as a full-length movie rather than a TV shot, a movie that's always being edited in response to audience reaction. This philosophy requires a strategic approach to marketing that requires long-range as well as short-range planning. And fine tuning, while programs are being implemented. We believe that marketing communications should be held accountable which means measurement of program performance against clearly stated goals and objectives. This is why we do the kind of creativity that you would see from us. The bad news is that marketing messages are delivered in an incredibly cluttered environment to audiences that are often cynical and disinterested. The good news is that great creativity rises above the clutter and flies below the radar of cynicism to deliver a better return on investment. Experience has taught us that messages must have strong impact to attract attention, coupled with sensitivity to the situation at hand. They must have individuality to stand out from the crowd, but appropriateness for the audience targeted. Some of Boelter + Lincoln's clients are Noah's Ark, Wisconsin State Fair, Milwaukee Mile, Wisconsin Department of Tourism, Dells Boat Tours, Original Wisconsin Ducks, Packer Country, Tommy Bartlett Show, and the Wisconsin Historical Society.
Holly Barrett the owner of the Riveters states, "It is great to have Boelter + Lincoln sponsor us not only for the team but for the NWFA as well. I was shocked when they called and said that they wanted to do some pro-bono work for us. The expertise and knowledge Boelter + Lincoln brings to the Riveters and the League is a great asset. We are looking forward to working with them and bringing the Riveters and the NWFA to another level. Working with Boelter + Lincoln is going to help promote Women's football. We are proud to have them a board." The Riveters are a full contact women's football team and members of the National Women's Football Association (NWFA).
The Riveters have secured several sponsorships, which include: Schneider's Salvage & Auto Sales in Kenosha, Cottman Transmission, Captain Mike's, Kenosha Magic, 94 North, Bombay Louie's, Pasquali's Bar, Bill's Corner Pub, Finney's Lounge, Kortez', George's Clubhigh View and Earl's Club in Kenosha.
In Racine: Asch's Place, Corner Connection, Evelyn's Club Main, Brass Rail and The Dugout.
Log Cabin and John's Main Event in Burlington, Wagner's Leo Tavern in Salem, Hoser's Curve Inn in Waterford, Airport Inn in Somers and Boelter + Lincoln in Milwaukee.
Sponsors are lining up to become a part of history and support Women's football. Holly Barrett the owner states, "It is great to see the support the state of Wisconsin is giving us, especially the Milwaukee, Kenosha and the Racine areas. The businesses in this area have become a part of history by becoming proud sponsors of the Wisconsin Riveters. We have already broken our record of sponsors from last year and we just started! We want to thank all of our sponsors for supporting the Wisconsin Riveters, the Women's Tackle Football team for the state of Wisconsin."
The NWFA is the largest tackle football league in the world with 37 teams in 23 states. The league wrapped up its 2003 season with the National Women's Football Championship Game that was held at Vanderbilt University in Nashville in front of 5,726 fans. The league also has a 5 year TV deal with The Football Network.
The NWFA is also opening teams in other markets. The league is expanding to several additional cities and will add teams in Louisville, KY, Cincinnati, OH and the Chicago, IL area for 2004.
For more information on the Wisconsin Riveters, please call (262) 551-0322 or visit www.wisconsinriveters.com.
National Women's Football Association Stories from September 3, 2003
- Boelter + Lincoln Sponsors Wisconsin Riveters - Wisconsin Explosion
The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.
