af2 & NEJ, Inc. Launch Online Store
June 15, 2007 - arenafootball2 (af2) News Release
CHICAGO - The arenafootball2 league (af2), in conjunction with NEJ, Inc. has launched an online store that will allow fans to purchase merchandise of their favorite teams. The af2 store (www.nejinc.com/af2) represents the first time fans can find all of their favorite team's apparel in one place.
This partnership allows the af2 to take its first steps into the world of e-commerce.
"There was a strong demand from our fans to provide a place to purchase af2 merchandise," league President Jerry Kurz commented. "The online store created by NEJ is a great tool to help promote the branding of our league."
Bringing with them the experience of hosting the AFL's online store, NEJ, Inc. is excited to expand its reach to the entire Arena Football Family.
"We are honored to be a partner of the af2," said Ed Mascolo, President of NEJ, Inc. "We see a bright future for this relationship and look forward to bringing an exciting new line of merchandise to af2 fans across the country and beyond."
The different styles of af2 team merchandise now available through NEJ include sideline polo shirts, hats, t-shirts and full-zip hooded sweatshirts.
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