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AA St. Paul Saints

St. Paul Saints, There's An App For That

February 24, 2010 - American Association (AA)
St. Paul Saints News Release


ST. PAUL, MN (February 24, 2010) - The Goldklang Group, a sports entertainment consulting and management firm that provides operational consulting and management services in all areas relating to sports franchise and event acquisition, promotion and operation, has selected XCO Springboard, a smartphone application and Content Management System for all of the company's minor league baseball teams. The St. Paul Saints, Charleston RiverDogs, Hudson Valley Renegades and Fort Myers Miracle will now be able to connect directly with their fans to share powerful content and create unique experiences using the XCO SportsLink mobile technology.

The XCO SportsLink solution includes a comprehensive, simple to use, content management system, analytics, and technology services that will enable the Goldklang Group to create and manage content for these four teams so that fans can easily download dynamic applications to their smartphones. All content will be available through a cell carrier or Wi-Fi network connection to a fan's smartphone. By extending

its presence to smartphones, the Goldklang Group is enabling their fans access to information on their favorite team anywhere, any time.

"By offering the XCO SportsLink solution, we are using the newest technology to give our fans access to an application that provides customizable content including inside news and information about our teams, the ability to take advantage of special promotions, participate in social networks, and a wide range of additional features when they download the application," said Tyler Tumminia, Vice President of Marketing and Operations for the Goldklang Group. "We pride ourselves on being one of the premiere ownership groups in the sport, and by being first in MiLB to develop a fan application, we remain true to our objectives."

With the XCO SportsLink solution, the Saints, RiverDogs, Renegades, and Miracle fans will be able to enjoy a wide range of custom content including video, images, commentary, promotions, and links including access to BYOFTV.com. The marketing initiative, called "Be Your Own Fan," also provides fans with unparalleled access to roster updates, real-time statistics, and "inside the club house" information for an incomparable team-to-fan encounter.

Initially, the "Be Your Own Fan" marketing initiative includes an iPhoneT "app" which will be available to fans early in the season, and will be followed by applications for BlackBerry T and other smartphone platforms in the future.

"We are very pleased that the Goldklang Group has selected XCO SportsLink to extend the fan experience of their teams to smartphones," said Alan Hayman, President of XCO SportsLink. "The Goldklang Group is committed to provide compelling, timely, and relevant content and features to their fans. This is a tremendous opportunity for our company to be a part of the Goldklang Group's progressive initiative."

Promotions and internal links for sponsor partners can be published by the XCO solution for marketable and measurable ROI opportunities, creating a new and expansive platform for current and future Goldklang Group corporate partners to reach fans.

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