WPS Announces New Marketing Partnership with GMLV
August 2, 2011 - Women's Professional Soccer (WPS) News Release
SAN FRANCISCO, CA (August 2, 2011) - To capitalize on the heightened awareness and increased interest in women's soccer, Women's Professional Soccer (WPS) announced today the league's new partnership with the national marketing professionals at Global Marketing with a Local Vision (GMLV).
"WPS is pleased to partner with the experienced and proven professionals at GMLV," said Kristina Hentschel, WPS Corporate Development Officer and CFO. "We welcome the infusion of new ideas, and potential relationships that GMLV brings to the table, and look forward to a successful partnership."
"We are very excited to be working with WPS," said GMLV Co-Founder Ray Levy. "As highlighted by the incredible performance of WPS players at the World Cup, women's soccer is capturing the hearts and minds of more American families. With its player rosters stocked full of the best players in the United States and from around the world, WPS is the pre-eminent showcase for women's soccer."
Led by co-Founding Partners Ray Levy and Loretta Volpe, the New Jersey based company has built its reputation working with internationally recognized brands such as Barnes & Noble, T-Mobile and Vespa to create innovative and effective marketing strategies and partnerships that have helped grow the business and popularity of their clients.
TV ratings, attendance and overall interest in WPS have increased dramatically since the conclusion of the Women's World Cup. Through partnerships with WPS, businesses are able to reach a uniquely cultivated and social media savvy audience that includes women, families, sports fans and thousands of young athletes. With the heightened attention to and the ever-growing fan base of women's soccer, partners of WPS can gain visibility with new consumers and utilize some of pop culture's newest sports celebrities and personalities to deliver brand messages to targeted markets by leveraging WPS and the global reach of women's soccer.
As part of the new partnership with WPS, GMLV will lend their expertise and experience in the marketing and sponsorship fields to identify and establish new opportunities for brands to partner with the league. WPS currently has seven national partners including PUMA, Citi, FOX Soccer, Playtex Sport, Sahlen Packing Company, U.S. Coast Guard and U.S. Soccer Federation.
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